NEW YORK, Oct. 19, 2015 /PRNewswire/ -- PwC has been named a worldwide leader in three IDC MarketScape Worldwide Digital Strategy Consulting Services reports, including: Digital Products and Services Consulting, Digital Customer and Brand Engagement Consulting, and Digital Operations Consulting within IDC's 2015 vendor assessment reports.
"The recognition from these IDC MarketScape reports highlights PwC's capability to help clients meet their most strategic needs in terms of innovation, customer focus and operational effectiveness," said Tom Puthiyamadam, advisory principal and Global PwC Digital Services leader, PwC. "PwC is accelerating the impact of digital for our clients everyday in a variety of industries through innovation and transformational programs."
IDC stated that "for projects that leverage digital to improve internal operations, PwC is considered to excel at helping clients capture and leverage data from customer interactions or internal processes, improve the accessibility of their information resources internally or for customers, share content about products and services, and improve their corporate branding."
Additionally, according to IDC, for digital enterprise strategy consulting overall, PwC is the lead at helping clients evolve to include better use of digital capabilities. For creating digital products and services, PwC excels at helping clients capture and leverage data from their customer interactions or internal processes, improve the accessibility of their information resources internally or for customers, share content about products and services, and improve their corporate branding.
PwC, together with Strategy&, creates value for clients by building trust and addressing businesses' most important problems, from strategy through execution. Combining depth of industry and business knowledge with technical skill, PwC's capabilities across consulting, deals and forensics can help organizations build the next competitive advantage – whether that involves strategy, structure, people, process or technology. PwC's global network of assurance, tax and advisory professionals brings together the right skills and capabilities to help clients achieve success anywhere around the world.
"In today's digitally powered business environment, every management team wants to play offense, not defense. We are helping CEOs and their leadership teams everyday around the world to capitalize on expanding digital opportunities for their business and capture real value," said Christopher Vollmer, principal PwC's Strategy&. "Winning in digital begins with a deep understanding of industry dynamics, company capabilities and evolving customer needs, recognizing how the most important trends are disrupting the competitive landscape, and surfacing the next big idea. To be so highly recognized by IDC in this regard demonstrates the value that Strategy& and PwC are creating for clients every day."
And according to the IDC Marketscape's analysis on Digital Customer and Brand Engagement, "for projects that aim to improve the customer experience using digital capabilities, PwC leads in helping clients capture and leverage data from customer interactions or internal processes and align their digital strategies with their corporate brand."
About IDC MarketScape
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
IDC MarketScape, Worldwide Digital Strategy Consulting Services for Digital Operations 2015 Vendor Assessment, (#258553, August 2015).
IDC MarketScape: Worldwide Digital Strategy Consulting Services for Digital Products and Services 2015 Vendor Assessment, (#258549, August 2015).
IDC MarketScape, Worldwide Digital Strategy Consulting Services for Customer and Brand Engagement 2015 Vendor Assessment, (#258547, August 2015).
About PwC Digital Services
With over 3,000 team members globally, PwC's Digital Services business provides clients with a new kind of consulting to help them reimagine their businesses for the digital age.
Delivering services through a unique Experience Center model, in 2015 PwC was named one of the world's largest digital agencies and the world's largest mobile marketing agency by AdAge. PwC was also named a leader in Digital Transformation, Digital Strategy, Digital Operations, Digital Products/Services, and Customer and Brand Engagement consulting services by leading analyst firms.
Learn more at www.digital.pwc.com
Want to join PwC's Experience Center team? Check out current career openings at www.digital.pwc.com/careers.
About PwC US
At PwC, our purpose is to build trust in society and solve important problems. We're a network of firms in 157 countries with more than 208,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com.
PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.
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