PwC's Personal Brand Week 2.0 eBook Available as Free Download

NEW YORK, Feb. 23, 2011 /PRNewswire/ -- A new personal brand eBook entitled, "Making an Impression" is now available as a free download, PwC US announced today.  The eBook combines helpful tips, advice and worksheets shared during PwC's "Personal Brand Week 2.0" campaign.  PwC is also making the personal brand eBook available free of charge to all colleges and universities in the US, where it can be shared with students as a job search resource.  

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The eBook can be downloaded directly at www.pwc.com/us/personalbrandweek.

"Increasingly, professionals are seeking a way to distinguish themselves from other candidates," says Paula Loop, US and Global Talent Leader, PwC.  "The personal brand eBook provides actionable advice and thoughtful tips to help job candidates develop and refine important personal brand skills."

The personal brand eBook addresses five essential personal brand topics, including:

• "How to perfect your pitch"
• "Preparing for career fairs & interviews"
• "Managing your online makeover"
• "Building your network"
• "Effective writing"

As part of its ongoing Personal Brand Week 2.0 campaign, PwC is sponsoring "The Best Elevator Pitch Contest" at www.facebook.com/pwcuscareers.  The contest invites students enrolled at four-year colleges and universities to submit a 30-second video highlighting what makes them valuable and unique as a professional.  Submissions are due by March 25, 2011, and the winner is awarded a $5,000 cash prize.

PwC plans to hire approximately 10,000 people in the US during the 2011 fiscal year, which represents a 60 percent increase from the firm's fiscal year 2010 totals. The firm expects 6,000 of those hires from college campuses and 4,000 to be experienced professionals.

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PwC firms provide industry-focused assurance, tax and advisory services to enhance value for their clients. More than 161,000 people in 154 countries in firms across the PwC network share their thinking, experience and solutions to develop fresh perspectives and practical advice. See www.pwc.com for more information.

© 2011 PwC. All rights reserved. "PwC" and "PwC US" refer to PricewaterhouseCoopers LLP, a Delaware limited liability partnership, which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate and independent legal entity.

SOURCE PwC US