PwC's Ted Shelton Authors New Book on the Emergence of Social Mobile Cloud and the Digital Transformation Enterprises Need to Embrace

"Business Models for the Social Mobile Cloud: Transform Your Business Using Social Media, Mobile Internet, and Cloud Computing" focuses on how companies can adapt to technology changes

Feb 20, 2013, 09:00 ET from PwC US

NEW YORK, Feb. 20, 2013 /PRNewswire/ -- PwC US today announced that Ted Shelton, a managing director in PwC's U.S. Advisory practice, has authored a new book, "Business Models for the Social Mobile Cloud: Transform Your Business Using Social Media, Mobile Internet, and Cloud Computing."  The book, published by John Wiley & Sons Inc., is now available for purchase online and at retailers nationwide in both print and all e-book formats.


The book closely examines how three technologies – social media, the mobile Internet, and cloud computing – are coming together to transform businesses and the technological evolution that is taking place. How executives shift behaviors, develop skills, and put new processes in place will determine whether they will effectively navigate their business to adapt to the social mobile cloud.

"In order to be successful, it is imperative for organizations to understand how the coming technology changes will impact their companies as well as industries, and they need to stay ahead of competitors in adapting to the new conditions and opportunities created," said Ted Shelton. "To do so, they need to embrace openness and utilize social media and social networking to transform every function and process enabling people to work together more effectively."

In his book, Mr. Shelton describes how smart phones and social networks have become indispensable links to friends, family, colleagues and even companies, bringing about a new state of "persistent digital engagement" and altering expectations of transparency and availability. And he explores the digital transformation organizations can take to become permeable enterprises and respond to these changing market expectations. Throughout the book he offers advice and business models for readers to understand how the social mobile cloud is changing every industry and emphasizes the need for executives to understand how to build their business for this transformation rather than incorporating functionality piecemeal.

"We congratulate Ted on the publication of his book," said Scott Hefter, PwC principal and Management Consulting leader in the firm's U.S. Advisory practice. "Through his and others' work at PwC in the area of social media, mobility and cloud,  PwC is helping clients understand emerging digital technologies, weave them into the fabric of their organization and leverage them to not only improve the experience –for both the consumer and the employee –but also support their business objectives for innovation and growth."

"PwC's recent Digital IQ survey found that top performing companies are more aggressively investing in emerging technologies, including mobile, social, big data and cloud," said Chris Curran, PwC principal and Chief Technologist for the firm's U.S. Advisory practice. "Today's C-suite executives seeking to understand how to use these technologies to support strategic corporate initiatives will find valuable content in Shelton's book."

For more information on "Business Models for the Social Mobile Cloud: Transform Your Business Using Social Media, Mobile Internet, and Cloud Computing," please visit:

For more information on the book and PwC's experience in social media, mobility and cloud, please visit:

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