Q Interactive Launches Media Group, Specializing in Media Buying for Online Customer Acquisition Campaigns

CHICAGO, Feb. 23 /PRNewswire/ -- Digital agency Q Interactive [http://www.qinteractive.com] launched a new media buying and planning specialty alongside its results-driven services of online lead generation, email, display and direct mail. Beside the news, the company shares being named Digital Agency of Record for R.J. Reynolds customer acquisition campaigns.

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"We are amplifying and rounding out our total service offering in order to meet the end-to-end customer acquisition needs of our Fortune 500 clients," said Ryan Maher, vice president of Branded Sales. "Our Media Group will leverage our deep relationships with premium media properties. This, paired with our inimitable consumer network, allows us to continue to provide the best customers and dialogue with those customers available."

Leading the Media Group is Bob Girolamo as senior vice president, most recently regional vice president of West Coast Sales at Q Interactive. A 12-year industry veteran, Girolamo has worked primarily on the direct sales side, with a track record for delivering successful customized business solutions to top brands like Disney, Target and Best Buy. With the introduction of the media group, Girolamo will provide a comprehensive approach to optimizing campaigns across every aspect, including: strategic campaign creation and management; creative; target and placement optimization; and specialized media buying.

"We have fourteen years of expertise in buying on behalf of our branded web properties, and now we're bringing that expertise to our advertisers. It's a natural part of our evolution, just as the success of our network was six years ago," said Girolamo. "We're excited and eager to take the reigns as Agency of Record for leading brands by creating turnkey client campaigns which result in digital media excellence."

About Q Interactive

Q Interactive is a digital agency specializing in acquiring customers and establishing loyal relationships for brands. The agency fuses four core service areas; strategic campaign creation and management, creative, target and placement optimization and online media buying and planning across lead generation, email, display, postal, and social media. Q Interactive's practice includes predictive behavioral targeting, the most advanced targeting online today. This cutting edge targeting cost-effectively acquires customers for advertisers and agencies and maximizes revenue for partners.  

Every year more than 1,000 leading brands rely on Q Interactive's consultative service to generate quality results, including nearly half of the nation's top 100 advertisers as ranked by Advertising Age, such as Procter & Gamble, Sears and PepsiCo. Q Interactive's network offers access to valuable but hard-to-reach consumers on high-quality partner sites such as About.com, IAC and Weather.com, as well as its own flagship site, CoolSavings.com, a leading consumer savings destination since 1997.

Since 1995, Q Interactive has been committed to the highest standards in ethical business practices, consumer permission and data privacy. Holding board positions and chairmanships with the industry's governing body, the Interactive Advertising Bureau (IAB), Q Interactive sets the standards for others to follow. Q Interactive is an Intrepid Investments, LLC company.

SOURCE Q Interactive