Q Interactive Unveils Mobile Advertising Platform and Social Media Acquisition Services

CHICAGO, April 3, 2012 /PRNewswire/ -- Today Q Interactive [www.qinteractive.com], a leader in online customer acquisition for 15 years, announced its entrance into two growing markets – mobile Internet and social media. After extensive market research and beta testing, the company has expanded its successful customer acquisition services to allow advertisers to tap into new audiences, via a mobile advertising platform that tailors lead generation campaigns for a smaller screen, and also via a one-click social media fan acquisition service.

According to On Device Research, 25 percent of U.S. Internet users are "mobile only," meaning they never or rarely access the Internet via laptop or desktop computers. "Our mobile advertising platform opens a new channel for brands to communicate with this 'mobile only' Internet generation, as well as those 'digital omnivores' who engage with multiple online touchpoints throughout their day," said Jeff Cordeiro, President at Q Interactive.

Q Interactive's mobile advertising platform extends clients' customer acquisition campaigns to more easily engage users, customizing advertiser creative and proprietary technology for a smartphone interface. Mobile channels are ideal for reaching consumers with SMS/text messages, and when direct-to-call-center conversions are desired, advertisers can capitalize on mobile media's timely relevance and ease. The platform can also acquire consumer information utilizing dynamic forms, send SMS/text or email messages to distribute coupons or other brand communications, and embed video to build brand awareness.

The company's new social media services, run on a cost-per-lead basis to build a brand's fanbase, increase consumer engagement by implementing a Facebook "Like" button within an advertiser's lead generation campaign. Brands get a twofold benefit: they acquire extensive consumer information, and with just one click from that same consumer, increase their brand's social media presence. According to a recent article in Advertising Age, brands with top relationship quality on Facebook have four characteristics, two of which are related to fan acquisition, including: 1) number of fans and 2) rate of fan acquisition. Furthermore, eMarketer stated that 57 percent of consumers will "like" a brand on Facebook to receive the latest news about the brand.

"Today's media landscape gives us more ways to reach and engage consumers. A brand needs to be where the consumers are, and to have a strategy for reaching them on their terms – that is the most effective method," said Ryan Maher, Vice President of Sales at Q Interactive. "Also, brands need to have an overall marketing strategy, with channel-specific executions to deliver the best ROI. That's why Q Interactive uses a consultative approach for our Fortune 500 clients. We find ideal customers no matter where they are – online, mobile, offline – using the right communication vehicle: social, SMS/text, phone, email, or direct mail."

As more brands turn to mobile and social media to reach a larger consumer pool, Q Interactive will deliver the target audience with relevant solutions.

Q Interactive is attending ad:tech San Francisco 2012 at the Moscone Center West; April 3-4, 2012.

About Q Interactive

Q Interactive is a performance-driven advertising network specializing in predictive behavioral targeting, the most advanced targeting online today. This cutting edge targeting cost-effectively acquires customers for advertisers and agencies, and maximizes advertising revenue for publishers. For more information, visit www.QInteractive.com. Q Interactive is a Selling Source company.

About Selling Source, LLC

Selling Source, one of the largest privately-held digital marketing companies in the United States, provides customer acquisition and data services. The company operates proprietary, scalable technology platforms to cost effectively deliver a substantial volume of precisely targeted, real-time sales leads while maximizing return on investment for advertisers and publishers. Continually expanding its broad online reach via an array of diverse branded web properties, as well as through external partner relationships, the company attracted over 850 million visitors to its branded web properties in 2011. Selling Source has a strong, varied client base and specializes in two key verticals: Consumer Specialty Finance and Performance-based Marketing.

London Bay Capital, a private equity firm based in San Francisco, acquired a controlling interest in Selling Source in December 2007. For more information, please visit www.SellingSource.com.

SOURCE Q Interactive