DANIA, Fla., April 6, 2016 /PRNewswire/ -- Misunderstandings about a business are one of the most common causes of public opinion problems affecting customer retention. This claim was the crux of an article by Brian Hughes on Business.com in March 2016. Cell service provider Q Link was used as an example and CEO, Issa Asad, weighed in on this topic.
"When customers don't fully know certain aspects of a company or industry, there can be some misunderstandings in the marketplace. It is a struggle that many businesses, large and small, face every day," says Asad.
Q Link Wireless has worked proactively to inform and educate consumers about the importance of the Federal Lifeline Assistance Program. While the program aids low-income individuals and families as well as the elderly in obtaining a free or discounted cell phone service, the public's failure to adequately understand the program was in need.
Asad understood that education was the solution to help the public understand the benefits of the program, to see how it (and Q Link Wireless) benefitted the community and helped people stay connected. He partnered with local CBS television news stations and began a campaign to increase understanding of the Lifeline program. This outreach assisted with the public's understanding with how the program helps people and families in need,
"Much of the public had never really been exposed to Lifeline so people were left to fill in the blanks and make up their own minds about just what it is, without knowing the facts," says Asad. "By implementing campaigns focused on education, people began to understand the enormous benefits to society. Not only are we seen as a great cellular service provider, but we also became a leader in our community known for helping others who are less fortunate. Everybody wins."
Issa Asad is a Florida based entrepreneur and CEO of Quadrant Holdings LLC and Q Link Wireless. Asad has more than 18 years in the telecom industry. It is that experience, combined with natural business intuition, which has allowed him to make Q Link what it is today.
Q Link Wireless is one of the nation's fastest growing providers of the Federal Lifeline Assistance program and offers affordable prepaid wireless service to consumers across the country. Q Link helps low-income families stay connected through the Lifeline Assistance program by providing free cell phones with free monthly service to qualified consumers. Visit www.qlinkwireless.com to sign up today.
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SOURCE Q Link Wireless