Q3 2018 Estimated Sales of Health & Personal Care on Amazon Reach $1.7B in the US and £82M in the UK, According to Reports
Edge by Ascential's Market Share reveals HPC is Amazon's largest household consumables category in the US and responsible for more than a third of Amazon's total consumables sales in the UK
BOSTON, Nov. 28, 2018 /PRNewswire/ -- Edge Market Share (formerly One Click Retail) has published their Q3 2018 Health & Personal Care reports on Amazon.com and Amazon.co.uk. According to the reports, total estimated Q3 HPC sales grew 40% YoY to $1.7B in the US and 28% YoY to £82M in the UK.
Edge Market Share brand measurement calculations reveal Amazon.com's top 4 categories and total estimated Q3 sales:
- Nutrition and Wellness (>$645M)
- Baby Care (>$400M)
- Household Consumables (>$350M)
- Healthcare (>$220M)
Amazon.com's largest Health & Personal Care category, Nutrition & Wellness also saw the highest growth (60% YoY). Sales of Vitamins & Dietary Supplements in particular grew by over 75%. Growth was also driven in part by an increased demand for Herbal/Mineral Supplements and increased number of 3P sellers in the category. To read the full US report: https://www.ascentialedge.com/blog/health-personal-care-amazoncom-q3-update
"Major brick-and-mortar retail chains like Walmart, CVS and Walgreens are successfully pushing back against Amazon by prioritizing ecommerce, improving operating efficiencies and innovating in last mile fulfillment," explains Pete Andrews, Director of Insights at Edge by Ascential. "However, in competing with Amazon, these retailers have taken a page out of Amazon's playbook. Despite the company's nominal growth slowdown, Amazon remains the leading ecommerce innovator and the retailer to watch for the latest consumer trends."
Edge Market Share brand measurement calculations reveal Amazon.co.uk's top 4 categories and total estimated Q3 sales:
- Nutrition and Food (>£25M)
- Oral Care (>£20M)
- Household Consumables (>£15M)
- Baby Care (>£10M)
Amazon.co.uk's third largest HPC category, Household Consumables saw the highest YoY growth (60%) in Q3. Already responsible for over a third of the UK's total ecommerce spend in 2017, Amazon.co.uk is gaining ground in essential goods such as Feminine Care and Adult Incontinence, both of which nearly doubled in size from Q3 2017 to Q3 2018 making them the main drivers of growth in the Household Consumables category. Paper Products, the largest subcategory, also witnessed strong growth with toilet tissue in particular growing by 27% and Amazon's private label Presto! doubling its sales from Q2 to Q3. Baby Care is another targeted category in Amazon's private label strategy. Mama Bear baby wipes nearly tripled in sales from Q2 to Q3, one of the only brands showing strong growth in a relatively stagnant category. To read the full UK report: https://www.ascentialedge.com/blog/health-personal-care-amazoncouk-q3-update
"As we enter the critical holiday shopping season, Amazon is well positioned to once again set a new all-time sales record and consumables are bound to play a major role," says Andrews. "As the gap continues to close between Amazon.co.uk and the big four grocers—Tesco, Sainsbury's, Asda and Morrisons—and its share of ecommerce spend continues to approach a majority, the retail and tech giant is virtually guaranteed to record its most profitable Q4 yet. When consumers make the switch to Amazon for their everyday essentials they rarely go back to brick-and-mortar, so HPC brands, who rely on repeat customers, can't afford to underestimate the UK's 5th-largest retailer – and counting."
For more information about how brands can monitor their sales on Amazon and increase their overall performance across the ecommerce landscape, visit www.ascentialedge.com.
About Edge by Ascential ™
Formerly Brand View, Clavis Insight, One Click Retail and PlanetRetail RNG, Edge by Ascential™ delivers some of the industry's most accurate and actionable sales-driving data, insights and advisory solutions for global brands and retailers looking to win in today's ecommerce-driven world. Our solutions enable the world's top brands and retailers to implement strategies that help maximize revenue growth; optimize product listings; increase sales faster than the category and the competition; and drive margin growth with pricing and promotions. Our weekly, daily and real-time data-driven insights (including online Sales and Share measurement, Digital Shelf performance, Price & Promotions monitoring and Retail Insights intelligence), coupled with a wide range of customized advisory and education services, give our clients a comprehensive and competitive advantage across the entire landscape online and around the globe.
For more information about how your company can gain the advantage, visit www.ascentialedge.com.
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