BELLEVUE, Wash., March 20, 2012 /PRNewswire/ -- Quadrant Homes announced strong sales activity across its 16 Puget Sound communities, representing an almost 50 percent increase in the first two months of the year. The Northwest homebuilder sees the positive results as validation from the region for its innovative Built Your Way approach to homebuilding which allows customers home customization and personalization that is unmatched in the industry. Also creating momentum for Quadrant is the newly launched program, Smart Move Advantage. This program offers qualified homebuyers who purchase a new Quadrant home a three-year lease guarantee on their existing home. For homebuyers, that means a guaranteed rent payment every month, allowing people the freedom to buy the home of their dreams now and sell later.
"We continue to see an increase in sales activity as our new brand evolves," Quadrant Homes President Ken Krivanec said. "We want homebuyers to know that Quadrant is with them every step of the way during their new home construction. And with 4 out of 5 homebuyers taking advantage of Built Your Way customizations, and a healthy response to leveraging the Smart Move Advantage program, clearly we have struck a chord."
One year ago, driven by intense consumer research, Quadrant Homes unveiled an entirely new take on the home-buying process. The Built Your Way approach to home buying brought a level of customization and personalization never before offered by a large-scale Northwest builder.
Setbacks in the housing market created a challenging environment in recent years, but the research showed that as the market changed, so have the expectations and needs of today's homebuyer. Quadrant Homes listened to the research and feedback and revised much of its product line, with new exterior looks and enhanced interior designs. But most importantly, Quadrant Homes is factoring in the behavioral changes and expectations of how buyers want to personalize their homes far beyond the level of features and appliances.
"For over 40 years, we have continually evolved with the needs and buying behaviors of the Northwest homebuyer," said Krivanec. "Built Your Way gives the customer a home built precisely to their order, with a level of customer service that no other builder can match. What's more, we have such a high track record of performing on our promises that 99 percent of our customers are willing to refer us to their friends and family."
Quadrant homebuyers really get the benefit of the entire Quadrant Assurance package, which includes: Smart Move Advantage (guaranteed rent of their current for up to three years); Mortgage Payment Protection (a 24-month mortgage payment protection insurance policy in the event of a job loss); and Homebuyer Solutions (a free personal credit analysis and consultation.) This is combined with the Built Your Way promise that, if a homeowner isn't completely satisfied with their home on completion, they don't have to buy it.
About Quadrant Homes
Quadrant Homes, a subsidiary of Weyerhaeuser Real Estate Company, has been an award-winning Puget Sound homebuilder for more than 40 years, and has built homes for more Washington State residents than any other builder. Quadrant's unique Built Your Way approach to homebuilding gives homebuyers the ability to customize their homes by choosing the layouts, features and finishes that matter most to them.
Quadrant Homes received the Guildmaster Award for exceptional customer satisfaction in 2010 and 2011. Quadrant has also been designated as a qualified ENERGY STAR® builder by the Environmental Protection Agency.
Quadrant Homes is currently building or developing new-home communities in King, Snohomish, Pierce, Thurston, Kitsap, and Skagit counties.
SOURCE Quadrant Homes