Quaker® Oats Survey Finds There Is No Universal "Perfect" For Today's Mom

New Quaker Perfect Portions customizable oatmeal helps moms make breakfast a little more perfect

Apr 02, 2013, 08:00 ET from The Quaker Oats Company

CHICAGO, April 2, 2013 /PRNewswire/ -- What is the definition of a perfect mom? According to a survey by The Quaker Oats Company, a subsidiary of PepsiCo, Inc., more than 90 percent of moms say there is not one definition of the perfect mom or that it means different things to different moms1. Whether it's balancing work and family life or deciding what to serve during mealtime, today's mom creates her own kind of "perfect." And now Quaker is providing a new option to help her customize the perfect breakfast for everyone in the family.

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Quaker Oats introduces Perfect Portions, a multiserve instant oatmeal without added sugar that comes in a convenient, re-sealable package. Just select the serving size you want, add your favorite sweetener and prepare in minutes using water or milk for a delicious and satisfying breakfast powered by whole grain Quaker Oats.

"More than half of moms say they have made multiple dishes during a meal in order to satisfy each family member's taste preferences2," said Andrew Sutherland, Senior Director of Marketing for Quaker Oats. "Quaker Perfect Portions allows parents to easily tailor different oatmeal options for their families while knowing they are getting healthy fuel for energy to take on their everyday adventures."

To help spread the word about the new oatmeal, Quaker partnered with a mom who has been creating her own kind of "perfect" for more than eight years – The New York Times best-selling author and owner of scarymommy.com, Jill Smokler. Jill is a mother of three whose honest (and humorous) views on parenting celebrate the fact that every mom raises her kids and manages her family differently.

Jill can relate to the 77 percent of moms who have felt pressure to be the "perfect" mom3, and she says that breakfast time can be a particularly stressful part of the day.

"As wonderful as my children are, they're very picky eaters and can never agree on what to eat, which causes me to dread sitting down for meals," said Smokler. "Quaker Perfect Portions is a solution for my breakfast woes – I can make the perfect amount for each of them and the kids can have fun by adding their own toppings. And, for a few precious moments, I get some peace and quiet. It's a win-win!"

Quaker Perfect Portions comes in two delicious flavors, both with no sugar added: Cinnamon and Maple. Both flavors are heart-healthy options, with two grams of soluble fiber per 45 gram serving4, and are a good source of fiber (per 45 gram serving).

Plus there are endless options for ingredients that can be added to Quaker Perfect Portions to make a "perfect" bowl of oatmeal, no matter who is at the table. Think simple or outside the box with culinary-inspired creations like fresh peaches, chopped pecans and orange blossom honey in the Cinnamon oatmeal; or sharp cheddar cheese, bacon crumbles and brown sugar in the Maple oatmeal.

Quaker Perfect Portions is available in grocery stores nationwide at a suggested retail price of $2.29 per package. For more information on Quaker Perfect Portions and Quaker's other offerings, please visit www.QuakerOats.com, http://www.Facebook.com/Quaker or www.Twitter.com/Quaker.

About The Quaker Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding leadership positions in their respective categories, Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter @Quaker.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales.  Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world.  PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo.  We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.  For more information, please visit www.pepsico.com.

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1, 2, 3 Survey results of 1,000 moms between the ages of 18-64 with children under the age of 18 conducted by Impulse Research on behalf of The Quaker Oats Company.

4 Three grams of oat soluble fiber daily as part of a diet low in saturated fat and cholesterol may help reduce the risk of heart disease. A serving of Perfect Portions provides two grams.


Sara Scharg

Corey DiGiovanni

Quaker Oats






SOURCE The Quaker Oats Company