Quality Media Acquires Juniper to Elevate Pet-Focused Content and Performance Marketing Solutions

LOS ANGELES, June 30, 2025 /PRNewswire/ -- Quality Media, a leading performance publishing and content marketing agency, has acquired Juniper (www.juniperpet.co), a fast-growing digital destination for modern pet parents. This strategic acquisition brings together Quality Media's conversion-focused content expertise with Juniper's engaged and growing audience, further expanding its portfolio of owned media properties, including The Quality Edit.

Co-founded by Lauren Kleinman, Lee Joselowitz, and Scott Silver, Quality Media partners with high-growth brands across wellness, beauty, parenting, and lifestyle to drive measurable growth through premium storytelling, paid amplification, and data-backed strategy. Since 2020, the agency has carved out a niche helping consumer brands scale with trusted content and editorial intelligence that outperforms traditional performance marketing.

Founded in 2022 by Allison Esposito Medina, Juniper is a values-led platform offering honest, actionable guidance for pet parents–from practical training tips and product reviews to community storytelling and an emerging podcast. On the brand side, Juniper has become a go-to partner for pet companies seeking authentic, high-impact campaigns rooted in trust and engagement.

"As pet ownership continues to rise and consumers turn to niche communities for trusted advice, Juniper has emerged as a modern voice for the next generation of pet parents," said Lauren Kleinman, Co-Founder of Quality Media and The Quality Edit. "Allison's experience building Tech Ladies and her instinct for community-first content made Juniper a natural fit. We've already seen early wins from integrating Juniper into our brand ecosystem, boosting CTRs and client performance across multiple client campaigns. We're excited to scale this even further."

"Our mission at Juniper has always been to empower pet parents with content that's both thoughtful and useful," said Allison Esposito Medina. "Joining forces with Quality Media means we can grow faster, tell better stories, and deliver more value, both to our readers and to the incredible pet brands we work with. I'm thrilled to keep building this platform with such a strong team behind it."

In the coming months, Juniper will expand its editorial calendar, grow its brand partnerships, and scale new content formats–cementing its role as a performance-forward, community-first leader in the pet category.

About Quality Media
Quality Media is a next-generation performance agency reshaping how brands grow and build trust. By unifying paid media, editorial content, and creative strategy into one performance engine, Quality Media delivers full-funnel growth across Meta, TikTok, and Google. Known for its proprietary Performance Publishing model, Quality Media partners with leading brands like Ritual, HelloFresh, Ghia, The Bouqs, and KORA Organics to streamline strategy, accelerate execution, and scale with speed and intention.

Media Contacts

• Lauren Kleinman, Co-founder, Quality Media & The Quality Edit, [email protected]

SOURCE Quality Media