Quantcast Expands Washington D.C. Office to Bring Political Advertising Solutions to Market for Election Cycle

Feb 01, 2016, 13:31 ET from Quantcast

WASHINGTON, Feb. 1, 2016 /PRNewswire/ -- Quantcast, a leader in applying the power of big data to digital and mobile advertising, is expanding its presence in the Washington D.C. market ahead of the upcoming presidential election. As part of this expansion, Quantcast has brought on political industry experts Buck Cram and Jim Green to work directly with political marketers and agencies.

Buck Cram has recently joined Quantcast's Washington D.C. office as an industry executive focused on political, issue and public affairs partnerships. A seasoned political marketing and media strategist, Cram has been a consultant for political and issue campaigns in over two dozen states and managed production of multiple award-winning web and video projects. Prior to joining Quantcast, Buck worked on the Impact Partnerships team at Brigade and led the political account team at media and digital agency CRAFT.

Additionally, Jim Green joined Quantcast's Washington D.C. office in early 2015 after a successful 2014 cycle with a Democratic ad network as an industry executive tasked with developing and growing the political and issue advocacy verticals. Green is a campaign veteran serving on all levels from presidential down to state legislatures throughout the country. Prior to joining Quantcast, Jim was the senior director of business development at DSPolitical and led the re-election effort of Omaha Mayor Jim Suttle as his campaign manager.

Quantcast's Washington D.C. office is led by Meredith Heller, head of Southeast U.S. Field Sales. Heller brings over 17 years of demonstrated digital sales success, providing media solutions for clients and advertising agencies while building out products and regions. Prior to joining Quantcast, Heller spent three years as the VP of digital at Philly.com, over 10 years at AGInteractive, where she held senior management positions, and started her digital career with the Walt Disney Interactive Group. 

"We are exhilarated by the pace and excitement of this presidential election cycle," said Heller. "The world-class experience that Jim Green and Buck Cram bring to the table, coupled with Quantcast's unique visibility into online consumer behavior and the political industry's increasing adoption of digital, made it the right time for us to build off our success over the past two years helping political advertisers meet their persuasion and acquisition goals." 

The 2016 election year is expected to be the largest ever for political digital advertising, with digital spend projected to exceed $1B, according to Borrell Associates. Political marketers are turning to digital video and display to reach the increasing numbers of the voting population who aren't reachable by traditional advertising channels such as television. They are also taking advantage of new capabilities offered by programmatic advertising such as Search Powered Audiences. Search Powered Audiences combines the intent of search with Quantcast's leading audience modeling to enable political marketers to reach millions of unique voter segments with high-impact display and video advertising.

The expansion of the D.C. team is part of a continued effort to bring an extensive set of advertising solutions for political marketers and agencies. The offering includes lifestyle, cause and candidate audience targeting, voter acquisition and more.

Marketers and agencies interested in more information about how Quantcast can help meet their political advertising objectives can contact Quantcast's Washington D.C. sales team to discuss their needs by visiting www.quantcast.com or emailing inquiries@quantcast.com.

About Quantcast

Quantcast processes real-time data at the intersection of commerce and culture, providing useful, actionable insights for brands and publishers. Through Quantcast Measure, we have unlocked the data generated by more than 100 million digital destinations, helping publishers and creators understand and grow their businesses in ways never before possible. With Quantcast Advertise, adaptive modeling and intelligent machines are utilized to help thousands of marketers around the world find and interact with customers anywhere they connect to the digital world. Our more than 750 employees are driven by the potential for big data to radically improve everyone's connected experiences and transform the way we all make sense of the world.

For more information, visit www.quantcast.com.


SOURCE Quantcast