Quantified Announces Field AI to Capture and Reveal What CRMs Miss: The Quality of Field Execution in the Flow of Work

New capabilities drive performance with real-time mobile field assistance, CRM-ready AI note-taking, and actionable commercial intelligence for life sciences teams

AUSTIN, Texas, Sept. 22, 2026 /PRNewswire/ -- Quantified, the AI Sales Coaching Platform for life sciences and regulated commercial teams, today announced Field AI, a major product expansion designed to help pharmaceutical and life sciences commercial leaders increase performance by measuring and improving the quality of field execution in the flow of work. While most systems measure the activities reps complete, Quantified's Field AI helps commercial leadership finally understand how well their teams are actually executing in the field.

The most valuable commercial data may be the data your CRM doesn't capture.

CRM systems can tell commercial leaders who met with whom, when an activity occurred, and what was recorded afterward. They were not designed to measure whether the strategy was executed, which messages resonated, which objections emerged, or where field teams need support. Field AI is designed to close that gap by turning those missing execution signals into actionable commercial intelligence.

For years, life sciences organizations have invested heavily in CRM, analytics, next-best-action systems, and enablement platforms. Yet one of the most important visibility gaps remains: what actually happens inside customer-facing interactions, how well the strategy is executed, what resonates with healthcare providers (HCPs), and what should change as a result. Field AI connects mobile pre-call preparation, compliant AI note-taking, post-interaction performance guidance, and aggregate commercial intelligence in one governed workflow.

"Commercial leaders have always needed better visibility into what is actually happening in the field, but visibility alone is not enough," said Noah Zandan, CEO and Co-Founder of Quantified. "The real opportunity is to measure the quality of field execution while the signal is still actionable, and turn that insight into stronger message pull-through, better field support, and improved commercial outcomes. Field AI puts execution intelligence in every rep's pocket, with the strict governance regulated environments require."

Field AI extends Quantified's platform into the daily workflow of field teams, giving reps a mobile AI assistant they can use before and after HCP visits to prepare, practice, use compliant AI note-taking where approved, review and submit CRM-ready summaries, and receive personalized guidance wherever they are.

Field AI is built around the full HCP interaction workflow:

• Prepare: Field teams receive mobile pre-call briefs tailored to each rep, HCP, and visit, including the strategic goal, approved focus message, and likely objections to practice before the conversation.
• Practice on the go: Field teams can use voice to ask questions, quiz themselves, or run a quick tailored AI roleplay before an HCP interaction.
• AI note-taking: With HCP consent, AI note-taking is scoped to approved messages and behaviors, not open-ended. Field AI drafts a compliant CRM-ready note for the rep to review and submit through an easy, automated workflow. Reps won't have to remember to manually enter CRM notes, and managers won't have to chase reps for status.
• Improve: After the interaction, reps receive a personalized debrief on how they performed against defined expectations, followed by targeted guidance and practice on the moments that need improvement.
• Inform: Objection trends, methodology adherence, HCP resonance, compliant message pull-through, and field response signals roll up for training, commercial, marketing, and compliance teams while still actionable. Customers can also opt in to compare execution against anonymized, aggregated norms drawn from the broader life sciences field.

Where AI note-taking is not approved, reps can use an AI-assisted debrief instead. Immediately after the visit, the rep talks through the conversation with the AI assistant, and Field AI drafts a structured CRM note for review and submission. This gives organizations the same note standard and performance signal without using AI note-taking during the HCP interaction.

With Field AI, customers can automatically turn compliant notes into performance guidance and commercial intelligence. For reps, it provides an assistant in their pocket throughout the field day. For training teams, it creates objective field visibility aligned to the same criteria reps certify against. For commercial leaders, it provides execution insight and performance-boosting assistance across every rep and every cycle, not only where managers are able to observe directly.

The new capabilities are designed for pharmaceutical and life sciences companies where launch success, message consistency, field readiness, compliant execution, and field productivity are critical. Commercial leaders can see whether messages are being pulled through while the launch window is still open. Training teams can use real objection trends and field response signals to inform the next practice and certification scenarios. Managers can focus their time on the specific moments where reps need support.

Field AI is governed for regulated field teams: configurable visibility, customer-defined criteria and exemplars, MLR-aware controls, pharma-grade security, and a fine-tuned private model built for regulated environments. Customer data stays within the customer's environment and is never identifiable to another organization. Field AI reads from and writes to Salesforce Life Sciences Cloud and Veeva.

Availability

Quantified's Field AI is in beta and scheduled for Q4 2026 release.

About Quantified

Quantified is the AI Sales Coaching Platform for life sciences and regulated commercial teams. Built on a fine-tuned private model and an MLR-aware governance layer, Quantified helps training and commercial leaders improve rep readiness, scale coaching, ensure compliant messaging, and drive measurable field performance across the full rep lifecycle. Quantified's six integrated AI agents work in concert to move organizations beyond one-time training moments and toward continuous, personalized coaching at scale. Quantified is used by 55,000+ field reps at 30+ enterprise customers, including more than 10 of the top global pharmaceutical companies. Learn more at www.quantified.ai.

SOURCE Quantified