LOS ANGELES, Oct. 10, 2018 /PRNewswire/ -- In their continuing commitment to stay on the cutting edge of consumer entertainment, Quantum Storey, the world's first VR Book company, announced today they have collaborated with Sony Pictures Home Entertainment to release an Augmented Reality/Virtual Reality product, featuring the beloved characters and setting from this summer's worldwide box office hit, Hotel Transylvania 3.
Sony Pictures will be utilizing Quantum Storey's VR Studio™, to create an interactive activity booklet packaged with the Hotel Transylvania 3 Blu-ray™ that allows consumers to take a virtual vacation with their favorite characters and experience engaging and entertaining activities through both augmented and virtual reality. "With this new product platform, consumers now have the ability to 'step inside' and interact with scenes from the film for a deeper, immersive 360° VR experience," said Pete Wood, Senior Vice President of Digital Distribution at Sony Pictures Entertainment.
"After seeing the capability of Quantum Storey's extended reality platform with their Operation YOU® VR Book series, we are thrilled to bring this new product category to market combining the immersive world of VR & AR with physical books and for the first time putting consumers inside the world of Hotel Transylvania," explained Wood.
"We are incredibly excited to be working side-by-side with Sony Pictures Home Entertainment to launch this new consumer product," said J.M. Haines, Quantum Storey co-Founder and Chair. "Sony Pictures is an ideal launch partner for us – in addition to being a leader in creating world-class content with a rich library of titles, they have long been at the cutting edge of technology. Working with them on this collaboration has enabled us to see first-hand their passion for delivering incredible new experiences to customers."
The VR Studio™ edition of Hotel Transylvania 3 is available exclusively at Walmart stores nationwide and walmart.com.
ABOUT SONY PICTURES ENTERTAINMENT Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., which is a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. SPE's Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, and Sony Pictures Classics. For additional information, visit http://www.sonypictures.com/corp/divisions.html.
ABOUT THE QUANTUM STOREY COMPANY, INC.
The Quantum Storey Company is a woman-owned business transforming the publishing industry. The Company has patented technology that blends traditional publishing with augmented and virtual reality to create a new category: Virtual Reality Books. The Quantum Storey Company is headquartered at historic Raleigh Studios in Hollywood, with offices in Amsterdam, Mumbai, and Seoul. For additional information about Quantum Storey, VR Books™ and VR Studio™ please visit http://www.quantumstorey.com