QuestBack Ask & Act Survey Solution Offers Mid-size Companies Real-time Customer and Employee Feedback for Actionable Business Insights

BRIDGEPORT, Connecticut, July 23, 2013 /PRNewswire/ --

QuestBack, a global leader in enterprise feedback management (EFM) and social CRM, today announced the launch of Ask & Act, an innovative survey management tool enabling small to mid-size organizations to gain valuable insight from customer and employee experiences.

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According to a recent Gartner report^[1], "by 2015, although 50 percent of Fortune 1000 companies will have a voice of customer (VoC) strategy only 10 percent will have executed on it."

Gaining a holistic view of the customer by implementing a multiple-channel feedback strategy helps increase sales, but can be complex to deploy. Ask & Act automates the feedback management process by simplifying the way organizations create and distribute surveys then populating results into reports in nearly any document format. The solution also automatically notifies management of results that require immediate action, allowing organizations to adapt quickly to customer or employee sentiment.

In addition, the solution is designed to engage participants at the point of sale or interest to create actionable data and event driven feedback reports. Feedback collected at multiple points throughout the customer or employee lifecycle is more accurate and impactful than data collected via traditional feedback methods such as annual surveys.

Ask & Act can be used to gather information externally from customer segments or from within an organization's own teams and departments. Based on insights gained from survey data, it allows organizations to execute sales, marketing and human resources initiatives for better business outcomes. The tool accelerates problem resolution, improves customer response rates and provides a detailed view of the customer or employee experience.

Ask & Act offers a series of key benefits for businesses located anywhere in the world, including:

• Automated notifications - Survey participants are automatically notified with a follow-up action, such as an email offer, to maintain dialogue.
• Web share reports - generate reports accessible online by third parties to view real-time results without being required to log-in through QuestBack
• Single platform for enterprise-wide use - intuitive interface allows tool to be used for detailed reporting across the entire organization.

"Organizations that regularly collect feedback and communicate key findings internally are more successful in engagement and more adaptable to shifts in the marketplace," said Jill Ransome, Sales and Marketing Director for QuestBack. "Ask & Act offers the ability to quickly create data sets that generate real-time understanding of relationships with customers or employees. Businesses can spend less time creating reports and more time implementing the results into their operations."

About QuestBack

QuestBack is a global leader in enterprise feedback management, customer experience management, Social CRM, and market research solutions. The company's SaaS-based feedback and engagement platform enables organizations to gain actionable insights and build stronger relationships with customers and employees. More than 4,500 global customers - including Volvo, Ernst & Young, Coca-Cola, Microsoft and Citi and one third of the Forbes 100 - rely on QuestBack to increase customer and employee satisfaction through real-time feedback. Founded in 2000, QuestBack is headquartered in Oslo, Norway and privately held with more than 300 employees in 19 offices worldwide. For more information, visit http://www.questback.com.

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1. Predicts 2013: CRM for Customer Service and Support in the Age of the Everywhere Customer, 21 November 2012, Michael Maoz, [http://www.gartner.com/analyst/9451] Ed Thompson, Jim Davies, Johan Jacobs and Jenny Sussin  [http://www.gartner.com/analyst/40383]

Contact: Kellie Sturma - LEWIS PR - +1-617-226-8877 - [email protected]

SOURCE QuestBack