QuickMobile White Paper Focuses on Evolution of Mobile Event Applications

VANCOUVER, British Columbia, Nov. 30, 2011 /PRNewswire/ -- QuickMobile today released "The Rise of Mobile Event 2.0," a new white paper that analyzes the evolution of mobile event applications and the benefits they provide for meeting planners, organizers, marketers and attendees.  The concept of Mobile Event 2.0 is associated with smartphone and tablet applications that facilitate greater overall participation, information sharing, branded user-centered design, and collaboration at conferences, trade shows and events. Driven by advancements in mobile technology, consumers and business users now expect more from their apps. Mobile Event 2.0 fully leverages the capabilities of mobile devices to deliver solutions that inspire, engage and connect with audiences before, during and after events.

From Meeting Guides to Mobile Event Apps
In The Rise of Mobile Event 2.0, QuickMobile discusses the impact of standard paper-based program guides, the limitations of traditional Mobile Event 1.0 apps, and the emergence of advanced mobile event solutions. Paper-based guides make it difficult to provide attendees updates and schedule changes, add significant costs to event management, and have negative environmental impact. While traditional apps were a major step forward from paper guides, they are a poor reflection of the technical capabilities of mobile devices and broadband networks that support them. Mobile Event 2.0 is a commitment to delivering a higher quality mobile solution that drives engagement.

"As smartphones have become essential tools in the hands of event attendees, the technology driving these tools has also improved and evolved making it possible to develop sophisticated custom applications that increase engagement and create a more memorable overall experience," said Patrick Payne, President and CEO of QuickMobile. "The benefits of mobile event applications for meeting planners and organizers continue to increase, and our white paper outlines why paper-based event programs and traditional event apps are no longer useful, and in fact, may inhibit the goals of meeting planners and organizers. Developing solutions that are simply 'good enough' simply will not work in a world where technology allows us to do so much more."

Benefits of Mobile Event Apps for Meeting Planners and Organizers
Using actual QuickMobile customer experiences, the white paper also outlines seven key benefits of next generation mobile event apps for meeting planners and organizers and their events, including:

• Events become year-round conversations and channels to their communities
• Attendee generated content and ongoing interaction with attendees and brand
• Mobile event applications become profit center by reducing costs and increasing revenue-generating opportunities
• User experience is branded to the hosting organization
• Attendees can create a personalized, tailored experience
• Single platform for event app management and analytics
• Mobile Event 2.0 applications are multi-event ready

To read the entire white paper, click here or cut-and-paste the following link in your browser:
www.quickmobile.com/white-paper.

About QuickMobile
QuickMobile develops branded mobile applications for the meetings and events industry that inspire, engage and connect. Available for all major mobile platforms and devices, the company's interactive mobile applications and websites help meeting planners and organizers deliver a more interactive and engaging experience for event sponsors, exhibitors and attendees. QuickMobile's solutions extend customers' strategic planning, improve branding, and drive sales and marketing efforts in a fun, effective and sustainable way.  QuickMobile has offices in Vancouver, Ottawa, London and Singapore. For more information, visit www.quickmobile.com. Follow QuickMobile on Twitter@quickmobile.

SOURCE QuickMobile