Quickplay Unveils Engagement Quality Score, Powering Content to Value for Media Ecosystems

New workflow-embedded intelligence tool scores every asset for engagement value, unlocking greater audience impact from existing streaming catalogs

AMSTERDAM, Sept. 10, 2026 /PRNewswire/ -- (IBC - Stand 5.G86) -- Quickplay, the Content to Value Operating System for media and entertainment, today announced the launch of its Engagement Quality Score (EQS) intelligence layer, which assigns a real-time, quantifiable value score to every asset and moment, helping media companies better monetize their catalogs. EQS connects content directly to value, giving operators a clear, quantifiable read on how valuable each asset is to their audience.

One of the streaming industry's most expensive bottlenecks is the under-distribution of high-quality catalog assets. Quickplay's analysis reveals that roughly 42% of catalog content includes "hidden gems" that are currently unseen and under-utilized. Meanwhile, platform promotional power is often wasted on the roughly 15% of content that underperforms, inadvertently driving user churn.

Quickplay's EQS enables streaming platforms and media companies to unlock greater engagement and additional revenue from their existing catalogs by helping content owners better understand the specific value of content within their catalog, and what is driving or not driving engagement. It enables hyper-personalized curation by using content scores to directly inform smart personalization and row and rail placements.

EQS moves beyond standalone analytics to look at:

• Acquisition - determining how strongly the content drives user activation and adoption;
• Engagement - assessing how deeply the content engages the audience; and
• Retention - calculating how strongly the content drives audiences to remain loyal.

Together, these signals combine into a single score that tells operators which assets deserve more promotion. EQS also factors in additional behavioral inputs, including what drives sign-ups and reactivations, watch depth, binge behavior, and subscriber lifetime value.

"EQS is the next evolution of personalization," said Paul Pastor, Co-Founder and Chief Business Officer at Quickplay. "It's not just about recommending adjacent content anymore. It's about identifying what actually drives engagement, retention, and churn reduction. That's smart personalization. It gives operators a clear answer on what content to put where and why, turning signals that were already sitting in their catalog into measurable gains in engagement, retention and revenue."

Quickplay will showcase EQS at IBC 2026 in Hall 5.G86. Schedule your meeting here.

About Quickplay:
Quickplay is the Content to Value Operating System for media and entertainment, connecting every stage of the content lifecycle, from creation to monetization.  By applying intelligence where it drives measurable impact, Quickplay enables broadcasters, sports operators, streamers, and creators to turn their catalogs into revenue. Quickplay powers 2.5 billion streaming minutes per month, with 5 billion ad impressions served and 99.999% streaming uptime.

Quickplay was founded by four innovators with deep media and entertainment technology experience from AT&T, McKinsey and Company, The Walt Disney Company, and Warner Bros. Discovery. Headquartered in Toronto, the company has offices in Los Angeles, San Diego, Chennai, and throughout Europe. For more information, visit quickplay.com.

Media Contact:
Breakaway Communications for Quickplay
[email protected]
+1 917 731 5734 

SOURCE Quickplay