Quiznos Debuts the 'Singimals' in New National Advertising Campaign

DENVER, July 19 /PRNewswire/ -- Quiznos, pioneer of the toasted sandwich and one of the nation's premier restaurant chains for sandwiches, salads and soups, today debuted a new national broadcast advertising campaign featuring three cats – nicknamed the "Singimals"– singing the features of Quiznos new $5, $4, $3 menu offerings. This advertising spot is the first of the fun and humorous "Singimals" commercials which will run on national and local television and radio beginning July 19. The campaign will also feature an online contest where consumers can upload their own versions of the "Singimals" song for the chance to win a $5,000, $4,000 or $3,000 cash prize. The winning submission will be aired on national television or radio as part of Quiznos 5, 4, 3 campaign.

(Photo:  http://photos.prnewswire.com/prnh/20100719/LA36665)

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100719/LA36665)

The "Singimals" campaign was created by marketing agency WONGDOODY with inspiration from popular internet videos featuring pets. The concept and preparation for the commercial took only three days, including the making of the animal wardrobe. The three male cats, who shared their own padded trailer for the shoot, were only on set for one day and the final commercial was completed five days later. Each of the cats was filmed individually, receiving treats throughout the day as an incentive to play and have fun with their instruments. No animals were hurt during filming of the commercial, which can be viewed on the Quiznos.com homepage under "Lunch Break" or on YouTube.

Beginning August 2, 2010, Quiznos will also be holding a contest challenging consumers to create music videos utilizing the song from the 5, 4, 3 "Singimals" commercial. Videos will be uploaded directly to Quiznos.com and must include fun photos and incorporate the 5, 4, 3 song in some way. Consumers will have six weeks to enter, followed by a two week online consumer voting process to determine the three winners. The Quiznos creative team will define the top 10 video submissions for consumer voting. The three winning creators will win $5,000, $4,000 and $3,000, respectively, and the top song will debut on national television or radio. Consumers are urged to upload and preview their videos on the Quiznos Facebook page beginning now, to showcase their talents prior to the contest start.

"This fun, new campaign was created to reach consumers in a creative and light-hearted way, while engaging them to interact with the brand on Quiznos.com," said Jason Robson, Quiznos' Chief Marketing Officer.  "The new ads and online components will be an entertaining way for Quiznos' customers to learn about the new $5, $4, $3 value menu offerings."

In addition to the music video contest, Quiznos will host an instant win contest where consumers can enter to win five, four or three $5 Quiznos gift cards.  Details will be available on www.quiznos.com beginning July 23.

Quiznos $5, $4, $3 value menu offers craveable choices with $5 large Deli Subs, a $5 Choose 2 menu, $4 Toasty Torpedoes®, and $3 Toasty Bullets™.  Starting today, Quiznos now offers six $5 Large Deli Sub flavors, including Turkey & Cheddar, Ham & Swiss, Tuna Melt, Roast Beef & Cheddar and the new Three Cheese Sub and Turkey and Ham Sub, with two meats to create layers of flavor.  The Three Cheese Sub provides an additional vegetarian option and is a spin on grilled cheese with cheddar, Swiss and mozzarella cheeses.  

Quiznos $5 Choose 2 Menu has more than 250 combinations of savory soups, made-to-order chopped salads, and sandwiches, including Soft & Toasty Flatbread Sammies and Toasty Bullets.  Customers can mix and match flavors and textures, and also choose from five Choose 2 duos that are under 500 calories. Quiznos 13" Toasty Torpedoes and Toasty Bullets are served on toasty soft slim baguettes.  In addition to the flavor profiles in the $5 Large Deli Subs, Toasty Torpedoes and Toasty Bullets provide additional chef-inspired flavors with Pesto Turkey; Italian; Turkey Club; and Beef, Bacon & Cheddar.  

ABOUT QUIZNOS

Now in its 30th year, Denver-based Quiznos is a national chain designed for today's busy consumers who are looking for a tasty, freshly prepared alternative to traditional fast-food restaurants. Using mostly premium ingredients, Quiznos' nearly 4,000 restaurants offer creative, chef-inspired recipes for sandwiches, soups and salads.

CNN Money ranked toasty sub pioneer Quiznos as the No. 2 most popular franchise of the past decade in 2010. In 2009, Quiznos' Toasty Torpedoes earned a spot as one of the top 10 new product introductions from the Most Memorable New Product Launch Survey. Also in 2009, QSR Magazine ranked Quiznos No. 19 overall in its Top 50 Chains in system-wide sales. In October 2007, Quiznos was recognized for leading the QSR industry in wait time performance by the Mystery Shopping Providers Association's (MSPA) 2007 Wait Time Study. In May 2007, Zagat's consumer surveys listed Quiznos in the top 5 for Top Food, Top Facilities, Top Service and Top Overall, ahead of its direct competitors. For further information, please visit www.quiznos.com.

WONGDOODY is an independently owned full-service marketing ideas agency with offices in Seattle and Los Angeles. Clients include Alaska Airlines, Autodesk, the Bill & Melinda Gates Foundation, ESPN, Mercury Insurance and T-Mobile. WONGDOODY has 147 employees and $166 million in billings. For more information visit www.wongdoody.com.

For information contact Heather Krug, Rogers & Cowan 310-854-8156 [email protected]

SOURCE Quiznos