BALTIMORE, May 10, 2017 /PRNewswire/ -- R2i is a leading independent digital agency that has been working for the last four years with Williams Scotsman, an Algeco Scotsman company and leading provider of modular space and storage solutions in North America. Williams Scotsman was recently honored with a First Place Award of Distinction by the Modular Building Institute, the largest trade association for the industry. The MBI Awards recognize excellence and outstanding innovation within the commercial modular space industry. Williams Scotsman won in the marketing website category for their ability to elevate their brand's digital experience, designed and developed by R2i.
In 2016, Williams Scotsman started to reimagine how their customers interact with their brand online. As their agency partner, R2i conducted persona research to identify the company's key users and audience types, and delivered data-driven insights to revamp their homepage, content hierarchy, IA structure, and navigation paths on www.willscot.com. The objective was to optimize the user experience of both their loyal and prospective customers by designing a website that focuses on their needs, motivations, and behaviors, while also highlighting the modular space options available to them.
"First impressions are everything," says Kelly Christopher, Digital Marketing Manager at Williams Scotsman. "We redesigned the site and streamlined navigation so customers could find what they need quickly and easily. The improved user experience has resulted in an 11% increase in traffic and 8% more orders from leads generated on the site."
By emphasizing the importance of visual design, content strategy, and digital experience, Williams Scotsman has transformed www.willscot.com into a sales tool for their team to effectively speak to the full spectrum of their customers and quickly connect them with appropriate products, ultimately supporting company-wide goals and initiatives.
R2i is a national full-service agency with offices in Silicon Valley, Seattle, New York, and Baltimore. With diverse expertise and a hands-on approach, R2i guides companies through a complex marketing landscape and builds integrated solutions that accelerate success. R2i's unique alignment between marketing technology, brand expression, and demand generation results in compelling creative campaigns, better user experiences, and deeper customer connections. Through focused areas of purpose such as web development and technology, multi-channel campaigns, media, loyalty and retention, brand strategy, and content marketing, R2i has consistently delivered on the new promise of marketing integration today for its clients. R2i clients include Microsoft, Chevron, University of Michigan, American Cancer Society, Atlantic Health, OneMain Financial, and MasterCard.
About Williams Scotsman
Williams Scotsman, an Algeco Scotsman company, offers space solutions for the construction, education, energy, industrial, commercial/retail, healthcare, and government markets, with operations in the United States, Mexico, and Canada. Williams Scotsman serves customers' modular space and storage needs through a network of nearly 100 locations throughout North America. In addition to its core leasing business, the company manages and develops permanent modular structures. For more information, visit www.willscot.com.
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