R2i Releases Annual Marketing Automation Comparison Matrix

BALTIMORE, Sept. 30, 2015 /PRNewswire/ -- R2i is a national agency that delivers on the promise of new integration by uniting marketing cloud technology expertise with brand and demand to accelerate customer engagement and action. As a thought leader in marketing technology and a partner for B2B and B2C brands that are advancing their digital maturity through integrated cloud platforms, R2i releases an annual marketing automation comparison report that can be used by marketers in evaluating the top MA platforms.

The report is updated annually to accommodate new platforms and updates from version releases and is managed by R2i's marketing automation team, digital strategists and business analysts. The Marketing Automation Report is focused on the top eight platforms that support mid-market and enterprise level demand generation, lead management and sales and marketing alignment. Key features of the platforms are evaluated based on the level of integration of a feature set as well as its maturity and completion. Feature categories include lead management services, user experience, reporting and campaign management. The report includes the following platforms:

• Act-on
• Adobe Campaign
• Hubspot
• Marketo
• Microsoft Dynamics
• Oracle Eloqua
• Salesforce Pardot
• Silverpop

Chris Chodnicki, r2i's Co-Founder and Executive Director of Strategic Partnerships comments, "Marketing automation platforms are becoming more widespread across marketing organizations of all sizes and the sheer number of MA platforms available can be overwhelming. Our report is targeted to VPs and CMOs of mid-market and enterprise companies who need the levels of sophistication and integration these tools provide for customer engagement, personalization and lead generation."

The report is free and can be downloaded in its entirety or can be used on R2i's website as an interactive version to compare up to four platforms at once. R2i also releases an annual Web Content Management Comparison Report which can be found here.

For more information on r2i's thought leadership click here and to learn more about r2i's technology services, click here.

About R2integrated

R2i is a national full-service agency with offices in Silicon Valley, Seattle, New York and Baltimore/Washington, D.C. With diverse expertise and a hands-on approach, r2i guides companies through a complex marketing landscape and builds solutions that deliver on the promise of new integration. R2i's unique alignment between marketing cloud expertise, brand expression and demand generation, accelerates customer engagement and action. Through focused areas of purpose such as web development and technology, customer experience marketing, multi-channel marketing, media, loyalty and retention, sales enablement, brand strategy and content marketing, R2i has consistently helped its base of B2B and B2C clients achieve marketing ROI. R2i clients include Microsoft, Hershey, Chevron, Citrix, Atlantic Health, Aramark and MasterCard.

SOURCE R2i

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http://www.r2integrated.com