RADIO FLYER AND PEANUTS TEAM UP TO LAUNCH SNOOPY'S WAGON, RADIO FLYER'S FIRST-EVER WAGON DESIGNED WITH DOGS AND KIDS IN MIND
A New Snoopy-Inspired Wagon Brings Comfort, Convenience, and Fun for Pets and Kids
CHICAGO, April 8, 2025 /PRNewswire/ -- Radio Flyer, the 108-year-old maker of the iconic Original Little Red Wagon®, is partnering with PEANUTS® to introduce Snoopy's Wagon, Radio Flyer's first-ever pet wagon designed specifically for dogs and kids. This collaboration of two beloved brands blends nostalgia, innovation, and pet-friendly fun, creating the perfect ride for furry companions and young adventurers.
"For generations, Radio Flyer has been a trusted companion for adventure, play, and family memories," said Robert Pasin, Chief Wagon Officer at Radio Flyer. "With Snoopy's Wagon, we're extending that legacy to our four-legged family members. We're thrilled to collaborate with Peanuts on this innovative and fun product that celebrates the love of pets and the timeless charm of Snoopy."
Snoopy's Wagon is thoughtfully designed with both pets and kids in mind, combining the quality, durability, and value that consumers expect from Radio Flyer with a playful Peanuts-inspired aesthetic. Featuring a UV-protection canopy modeled after Snoopy's iconic red doghouse, the wagon offers both shade and charm. A zip-down side panel allows for easy pet entry and conveniently transforms into a bench seat for children, making it perfect for family adventures. Inside, built-in leash loops provide a secure and comfortable space for pets, ensuring safety on the go.
"Snoopy has been a symbol of adventure, imagination, and companionship since he was first introduced to the world in 1950," said Scott Shillet, VP of Global Licensing at Peanuts. "As a 75-year-old brand our goal is to work with best-in-class partners, like Radio Flyer, who can create new, innovative products for our incredible fans. As a pet parent myself, I am excited for Snoopy's Wagon to bring a little bit of joy into the lives of families and pets alike."
To celebrate the launch, Radio Flyer will donate 100 Snoopy's Wagons to animal shelters across the U.S., providing a fun and practical way for shelters to transport dogs. Additionally, the brand will host a family-friendly Wag & Ride event on Saturday, April 12th at PAWS Chicago in honor of National Pet Day! The event will feature an interactive dog play area, a kid-friendly zone equipped with Radio Flyer products, photos with Snoopy, exciting giveaways, and more! Those who initiate an adoption during the event will receive Snoopy's Wagon to take home, making the perfect ride for their new furry companion.
Snoopy's Wagon will be available for purchase starting April 8th on RadioFlyer.com.
Key Product Details:
Price: $249.99
Product Description: Snoopy's Wagon is the ultimate ride for your family adventures! Designed for both pets and kids, this wagon combines the timeless PEANUTS® charm with Radio Flyer's trusted quality. The playful UV protection canopy and patterned seats add an extra layer of fun, while leash loops inside the wagon ensure your furry friend stays secure. It also has two cupholders, a rear storage pouch perfect for doggy bags or treats, and a large front storage pouch for all your essentials. Safe for kids as young as 12 months, it features a rear brake and 3-point safety harnesses. The rear push handle is height-adjustable and the Never Fall pull handle stays upright in the front. The side of the wagon also zips down for easy entry for your pet or stationary bench seating for your child. Maximum weight capacity 120 lbs. For 1+ years.
Launch Timing: April 8th, 2025
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About Radio Flyer:
The Radio Flyer Company, maker of the famous and beloved Original Little Red Wagon®, is the world's leading producer of ride-ons, including wagons, tricycles, scooters, go-karts, and more. The company also makes Flyer™ electric bikes, the best ebikes for families. Radio Flyer has more than 100 award-winning products available around the globe. Since 1917, the family-owned company has built a legacy of high quality and innovative products that spark imagination and inspire outdoor, active play. With over a billion wheels on the road, Radio Flyer wheels have carried, hauled, and fueled more kids' play and adventures than any other ride-on toy. Radio Flyer is a certified B Corporation and has received numerous awards, including "Most Innovative Companies" by Fast Company and "Best Places to Work" by Fortune. For more information, visit www.radioflyer.com.
About Peanuts:
The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.
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SOURCE Radio Flyer
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