Radiopaedia and UBM Medica Announce Comprehensive Marketing and Distribution Partnership

NORWALK, Conn., March 15, 2012 /PRNewswire/ -- Radiopaedia.org, a vast, collaborative online radiology resource, announced today a unique marketing and distribution partnership with UBM Medica.

UBM Medica is one of the largest media companies in the United States serving the healthcare industry and delivers integrated and strategic communication solutions to a comprehensive audience of medical professionals and healthcare consumers through online, print, live, and custom programs. Radiopaedia's content will now be delivered to more professionals via the UBM Medica Partner Network.

"We are excited to be partnering with UBM Medica, and see it as both a great opportunity to reach a greater number of medical practitioners with our existing content, as well as attracting even more contributors," said Radiopaedia.org founder Dr. Frank Gaillard.

Through this marketing and distribution partnership, more radiologists and non-radiology medical practitioners will benefit through easier and more extensive access to Radiopaedia's content, including:

• a quiz mode, which allows medical practitioners to hone their diagnostic skills on any of the thousands of cases available on the site
• a featured case every day, available from the homepage as well as through Twitter and Facebook
• iPhone and iPad iOS apps, available in the iTunes Store
• a monthly digital newsletter highlighting the best contributed content and other useful radiology information

"We are excited to be working closely with Radiopaedia which is one of the premier destinations for radiologists on the Web," said Barron Hirsch, Senior Director at UBM Medica. "This partnership will create new opportunities for both companies to both broaden and deepen its offerings to radiologists and related medical imaging professionals worldwide."

For more information, visit http://www.radiopaedia.org.
Twitter feed, visit http://twitter.com/radiopaedia
Facebook page, visit https://facebook.com/radiopaedia.org

About Radiopaedia.org
Radiopaedia.org is a collaborative online radiology resource, founded by Australian Neuroradiologist Dr. Frank Gaillard in 2007. Its mission is to create the most comprehensive and up-to-date collection of radiologist reference articles and cases and to make it available online for free, for all, forever. Radiopaedia.org has also published a number of iOS (iPhone and iPad) apps, and is in the process of finalizing a new app to replace its existing apps. 

About UBM Medica US
Addressing today's healthcare information needs, UBM Medica, a division of UBM plc (UBM.L), delivers strategic, integrated communications solutions and comprehensive reach—online, in print, live, and via custom programs. Improving the effectiveness of healthcare through information and education, UBM Medica provides unbiased clinical, practical, and business information for physicians, providers, payers, and patients around the world. Through journals, magazines, websites, drug databases, data services, live events, and other valuable resources, UBM Medica also delivers comprehensive communication solutions for the pharmaceutical and related industries. US websites include PsychiatricTimes.com, CancerNetwork.com, DiagnosticImaging.com, ConsultantLive.com, OBGYN.net, PhysiciansPractice.com and SearchMedica.com.  Employing more than 1,400 people with offices in 29 countries, UBM Medica is headquartered in London. For more information about UBM Medica, visit http://www.ubmmedica.com/.

SOURCE UBM Medica US