RadioShack Joins Awareness Campaign for LIVESTRONG Day Oct. 2

Oct 01, 2010, 12:05 ET from RadioShack Corporation

FORT WORTH, Texas, Oct. 1 /PRNewswire/ -- RadioShack® will again join LIVESTRONG in support of its annual day of action in the global fight against cancer on Saturday, Oct. 2. Since entering this special partnership last year, RadioShack and its customers have generated more than $4 million for LIVESTRONG in its mission to support people and families with cancer. RadioShack will again engage its stores nationwide to promote the messages of wellness, awareness and empowerment through several key activities in the days ahead.

Oct. 2, 2010, marks the 14th anniversary of LIVESTRONG founder Lance Armstrong's cancer diagnosis. Since his own diagnosis, Armstrong's inspiring journey of advocacy has united a vast grassroots community in support of the estimated 28 million people worldwide who are living with cancer today.

"This year marks a painful milestone in which cancer is expected to become the world's leading cause of death," said Julian C. Day, chairman and CEO of RadioShack Corp. "We're proud to stand with Lance Armstrong and his foundation in bringing the fight to cancer head-on. On behalf of the entire RadioShack team, it's an honor to join this effort to empower cancer survivors everywhere to live in strength and dignity."

"LIVESTRONG Day provides us a powerful opportunity to change the way people think about cancer," said Doug Ulman, LIVESTRONG President and CEO. "Every single person who joins the fight against cancer brings us closer to our goal of a world free from the disease. We salute RadioShack for its innovative support of the LIVESTRONG mission and its partnership in supporting people and families touched by cancer."

In observance of LIVESTRONG Day 2010, RadioShack will unveil a giant digital rendition of the "Team 28 Mosaic" in New York's Times Square for one day only on Saturday, Oct. 2. The mosaic is based on the iconic photograph of Armstrong taken at the final stage of the 2010 Tour de France, composed of photos of all the Facebook and Twitter supporters who have tagged their profiles with the Team 28 symbol (see #team28 or via Twitter).

RadioShack will donate $1 to LIVESTRONG up to $100,000 for every person who tags their social media profile with the Team 28 symbol in 24 hours on Oct. 2. Video of the billboard at Times Square's Military Island will be streamed live online during the day at, allowing supporters to see profile images appear larger-than-life on the digital mosaic as they are added. More than 20,000 supporters already have joined Team 28 on Facebook and Twitter, generating nearly 9 million impressions online.

RadioShack's nationwide network of nearby locations make it easier for customers to get involved on LIVESTRONG Day by adding a donation to LIVESTRONG of $1, $5 or $10 with any purchase. In addition, RadioShack offers an exclusive line-up of LIVESTRONG mobile accessories specially designed to offer users another visible, tangible connection to the LIVESTRONG community while contributing a portion of proceeds to the foundation. In honor of LIVESTRONG Day, RadioShack will offer these accessories at 20% off through Oct. 2.

About RadioShack Corporation

RadioShack is a leading national retailer of innovative mobile technology products and services, as well as products related to personal and home technology and power supply needs. The Shack® offers consumers a targeted assortment of wireless phones and other electronic products and services from leading national brands, exclusive private brands and major wireless carriers, all within a comfortable and convenient shopping environment. RadioShack employs approximately 35,000 people globally, including a team of friendly and helpful sales experts who are recognized for delivering the best customer service in the wireless industry. RadioShack's retail network includes 4,680 company-operated stores in the United States and Mexico, more than 550 wireless phone kiosks in the United States, and approximately 1,300 dealer outlets worldwide. For more information on RadioShack Corporation, please visit; to purchase items online, please visit® and The Shack® are registered trademarks licensed by RadioShack Corporation.


Founded in 1997 by cancer survivor and champion cyclist Lance Armstrong and based in Austin, Texas, LIVESTRONG fights for the 28 million people around the world living with cancer today. LIVESTRONG connects individuals to the support they need, leverages funding and resources to spur innovation and engages communities and leaders to drive social change. Known for the iconic yellow wristband, LIVESTRONG's mission is to inspire and empower anyone affected by cancer. For more information visit

SOURCE RadioShack Corporation