FORT WORTH, Texas, April 18, 2013 /PRNewswire/ -- RadioShack Corporation (NYSE: RSH) today announced that it has named two new leaders to its senior management team. Jennifer Warren has been named senior vice president and chief marketing officer, and Michael DeFazio has been named senior vice president – store concepts.
Ms. Warren's responsibilities will include leading all aspects of RadioShack's marketing: brand strategy, advertising, corporate communications, social media, and online customer experience. She joins the company with extensive experience developing strategy and building top-tier brands in the retail and mobile categories, including: Samsung, Walmart, Sam's Club, Marshalls, TJ Maxx, Zales, World Market, Land Rover, Charles Schwab, Kinko's, Dell, Chili's, and Hallmark. Her experience includes leadership roles with agencies Razorfish, GSD&M and T-3.
"We are delighted to welcome Jennifer to the RadioShack team," said Joe Magnacca, chief executive officer. "She joins us at an exciting and critical time in RadioShack's history, as we set the stage for our stores' and the brand's evolution and growth. Jennifer has a proven track record of transforming brands from the inside out, by aligning with its purpose to create a compelling, meaningful and fun experience for consumers. This fits exactly with what our near-term plans are for RadioShack."
Mr. DeFazio's responsibilities include the conceptualization, design, development and implementation of a new shopping experience for RadioShack consumers. He brings more than 36 years of retail experience to the company, including 30 years in store operations and merchandising. During the last six years, he led the transformation of store concepts for two retailers as both companies moved to become health and daily living destinations. During his tenure with Walgreens from 2011 to 2013, Mr. DeFazio established the Walgreens Well Experience store and all flagship stores for the company.
"I have worked with Mike since 2008, and know that he has a unique ability to reinvent the shopping experience from the outside in," said Mr. Magnacca. "He starts from the consumer perspective, and combines his experience as an operator and merchandiser with his talents as a visual and experiential designer to deliver an exciting, compelling and fun shopping experience to the store. Mike has been with the company only a few weeks, and he already has begun work on the transformation of our stores. We will be unveiling these new store prototypes over the next several months.
"Jennifer and Mike are becoming members of the talented, world-class executive team we are building at RadioShack, all of whom have a focus on -- and proven records of -- transforming brands. They join Dorvin Lively, EVP, chief financial officer and chief administrative officer; Telvin Jeffries, EVP, chief human resources officer and general manager of retail services; Huey Long, EVP, strategy and consumer insights; and Troy Risch, EVP, store operations; Sharon Stufflebeme, SVP, chief information officer; Bob Donohoo, VP, general counsel and corporate secretary, as key members of RadioShack's top leadership team."
About RadioShack Corporation
RadioShack (NYSE: RSH) is a leading national retailer of innovative mobile technology products and services, as well as products related to personal and home technology and power supply needs. RadioShack® offers consumers a targeted assortment of wireless phones and other electronic products and services from leading national brands, exclusive private brands and major wireless carriers, all within a comfortable and convenient shopping environment. RadioShack employs approximately 30,000 knowledgeable and helpful sales experts globally. RadioShack's retail network includes approximately 4,600 company-operated stores in the United States and Mexico, and approximately 1,000 dealer and other outlets worldwide. For more information on RadioShack Corporation, please visit www.radioshackcorporation.com; to purchase items online, please visit www.radioshack.com. RadioShack® is a registered trademark licensed by RadioShack Corporation.
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