Ragu® Doubles Up Its Veggies to Help Families Beat Dinnertime Dilemmas

-- Ragu® launches its new Old World Style® Traditional pasta sauce - now with TWO servings of veggies in every half cup! --

Oct 11, 2010, 08:00 ET from Unilever

ENGLEWOOD CLIFFS, N.J., Oct. 11 /PRNewswire/ -- Ragu® today announced some delicious news for busy moms ...  the great tasting Ragu® Old World Style® Traditional pasta sauce has a new, thicker recipe, now with two full servings of veggies in every half cup.  On top of balancing hectic schedules, it's difficult to find time to make wholesome meals that the entire family will eat.  According to a survey conducted by Ragu®*, 44% of moms surveyed feel that their kids' particular taste preference is a barrier when it comes to preparing dinnertime meals.  

Beginning Monday, October 11, 2010 and ending November 8, 2010 parents can enter the "How do you Ragu®?" sweepstakes.  By visiting Facebook.com/Ragusauce, parents can apply by sharing a photo of a favorite Ragu® dish for a chance to win a Ragu® Meal Makeover Kit which includes Ragu®, cookware, pasta, kitchenware and other items needed to make a delicious meal for the family at home.  

"For more than seventy years, Ragu® has helped moms and families feed their kids well," says Donna Barker, Marketing Director for Unilever.  "Ragu® hopes to help moms tackle dinnertime dilemmas by offering delicious and wholesome recipes - providing one more great option to help ensure their families are getting the vegetables they need and a meal they'll love."

Now with two full servings of vegetables in every half cup, Ragu® red pasta sauces serve as a flavorful addition to any home-cooked meal.  Also, Ragu® Old World Style® sauces meet FDA guidelines for "healthy",** further helping parents prepare wholesome meal options for their families.  

The new Ragu® Old World Style® Traditional pasta sauce is expected to be available in stores toward the end of October.   For more tips and delicious recipes go to Ragu.com or visit Facebook.com/Ragusauce.

About Ragu®

Ragu Pasta Sauces are available in all major grocery stores and mass retailers.  For varieties, recipes and other exciting ways to use Ragu, visit www.Ragu®.com.  

About Unilever

Unilever's mission is to add vitality to life.  We meet everyday needs for nutrition; hygiene and personal care with brands that help people feel good, look good and get more out of life.  Each day, around the world, consumers make 160 million decisions to purchase Unilever products.

In the United States, the portfolio includes major brand icons such as: Axe®, Ben & Jerry's®, Bertolli®, Breyers®, Caress®, Country Crock®, Degree®, Dove® personal care products, Hellmann's®, Klondike®, Knorr®, Lipton®, Popsicle®, Promise®, Q-Tips®, Skippy®, Slim-Fast®, Suave®, Sunsilk® and Vaseline®.  All of the preceding brand names are registered trademarks of the Unilever Group of Companies.  Dedicated to serving consumers and the communities where we live, work and play, Unilever employs nearly 12,000 people in both the United States and Puerto Rico – generating nearly $10 billion in sales in 2008.  For more information, visit www.unileverusa.com.  

*The Ragu® survey is a nationally representative telephone survey of 300 moms with children ages 6 to 17 was conducted by KRC Research between August 19 and 24, 2010. The margin of error for the overall study is +/- 5.7% at the 95% confidence level, and is higher for subgroups.  The data was weighted by demographic variables to ensure the sample accurately reflects the demographic profile of this population.

**According to the FDA, a "healthy" product must be low in fat and saturated fat, contain limited amounts of cholesterol and sodium and contain at least 10% RDI or DRV of at least one of six nutrients.

CONTACT:   Krystina Fisher 

212-445-8149

kfisher@webershandwick.com



SOURCE Unilever



RELATED LINKS

http://www.ragu.com


http://www.unileverusa.com