AMSTERDAM, March 27, 2017 /PRNewswire/ --
Raiffeisen Bank, a member of Austrian Raiffeisen Group, has selected Backbase, the omni-channel digital banking market leader, to deliver its new digital omni-channel banking platform. Raiffeisen Bank in Romania serves over two million customers, of which 100,000 SMEs, 5,600 corporations and 1.9 million personal banking customers.
Backbase will play an important role in developing Raiffeisen Bank's next generation digital banking architecture, one which will support a seamless user experience for individuals, SMEs and corporates. A sleek mobile app for private individuals will be the first deliverable, closely followed by the web applications for both retail and corporate customers.
Raiffeisen Bank needed a partner that could take its banking platform to the next level by developing added functionalities and transforming it to become agile and flexible. Raiffeisen Bank wants to enhance the Customer Experience and deliver faster new innovative functionalities and features for its customers on digital channels, hence Backbase Omnichannel Banking Platform has been selected to support the bank in achieving these objectives. Both the visual editor and the modular widget architecture of Backbase will empower Raiffeisen Bank to make quick changes in a matter of days or weeks. The new platform will significantly increase agility and enable the bank to launch new features to market more rapidly.
"It was important for Raiffeisen Bank to upgrade its online systems in order to provide a seamless user experience for all of their clients, whether they be private individuals or corporates," said Jouk Pleiter, CEO of Backbase. "The Backbase omni-channel banking platform gives Raiffeisen Bank the business agility it needs to better serve the digital needs of its customer-base, whilst also empowering the bank with more flexibility and ownership over its platform. We're committed to make Raiffeisen Bank successful and will continuously expanding our presence in Central and Eastern Europe."
"Implementing Backbase's technology onto our platform will enable us to be more agile and adapt to the fast growing and shifting needs of our customers," says Bogdan Popa, Vicepresident Operations and IT of Raiffeisen Bank. "Our customers are at the forefront of everything we do, so improving both our online and mobile platforms were essential in enhancing their banking experience and customer journey."
About Raiffeisen Bank Romania