SANTA CRUZ, Calif., July 23, 2015 /PRNewswire/ -- Rainbow Light Nutritional Systems, the number-one most trusted natural vitamin brand,1 celebrates recognition from leading publication Nutrition Business Journal as President Linda Kahler is honored with a Lifetime Achievement Award. Kahler, Rainbow Light's leader for 30 years, has been instrumental in the company's growth and industry innovations. This award solidifies the brand's position as an international leader in the eco-sustainable, organic and natural supplement arenas.
Kahler is highly regarded among her peers as a visionary leader and innovator in corporate social responsibility, as well as brand innovation and improvement. Under Kahler's leadership, the company introduced many industry-firsts including creation of the food-based supplement category, and has ascended to become one of the natural channel's premier brands as well as the number-one selling natural multivitamin for every life stage. Kahler has worked tirelessly to empower consumers to take charge of their personal wellness by providing products of the highest quality and purity – and has insisted that transparency in formulation be among Rainbow Light's brand priorities across the board.
"Having watched Rainbow Light emerge as a leading force in this industry, I was drawn to join the team," explains Rainbow Light vice president of sales Jim Ford. "I've been president of the Linda Kahler fan club for a while now, because of her work in empowering people to take charge of their own health. Rainbow Light is a change agent for improving planetary health and human health, and Linda has been living that philosophy for 30 years."
Kahler's philanthropic initiatives have unified Rainbow Light with global, life-changing non-profit organizations, including Vitamin Angels and 5 Gyres, which have created lasting relationships that promote global change. Through founding support, Rainbow Light has created innovative contribution programs that address global under-nutrition in food insecure regions around the world, as well as assist funding for global research to help consumers better understand eco-sustainable solutions to the problem of plastic pollution. Under Kahler's leadership, the company also partnered with leaders in sustainable packaging to develop the industry's first 100% post-consumer-recycled EcoGuard™ bottles that reduce carbon emissions seven-fold. Rainbow Light's personal carbon footprint has been lowered by 92% and the company's packaging keeps millions of plastic bottles out of the waste stream annually.
"I'm very proud that our high-impact global aid and environmental leadership programs have been part of Rainbow Light's DNA from the start," Kahler said in her acceptance speech. "And I am especially grateful and proud of the work done by the women of our industry, who are such a vital part of our community and are often disproportionately concentrated in the wellness professions, as we also are in the care of our families, communities and planet. As a woman business leader being honored with this award, I hope to inspire other women to keep making our voices heard, and be recognized for the important work in the world that we are doing."
The Lifetime Achievement Award celebrates over 30 years of diligent, pioneering and game-changing leadership from a prominent female in the industry and sets the precedent for continued global good and innovation for Rainbow Light and their peers.
Kahler was also inducted into the Hall of Legends in 2014 during the Natural Products Expo West trade show in Anaheim, California.
About Nutrition Business Journal
Through a portfolio of media products, including a monthly executive journal and in-depth research reports, Nutrition Business Journal, produced by New Hope Media (a division of Penton Media), supplies authoritative data and analysis to leaders and decision makers in the nutrition business. NBJ also provides strategic consulting services to many of the top companies in the industry.
About Rainbow Light®
Rainbow Light® is the number-one most trusted natural vitamin brand and the number-one selling natural multivitamin brand. All Rainbow Light formulations are research-backed to deliver optimal health benefits with a blend of superfood concentrates, organic spirulina and herbal extracts. Plant enzymes, probiotics and botanicals are added to enhance digestion and nutrient absorption for the Rainbow Light difference, a difference you can feel. To learn more about Rainbow Light's wellness formulas and corporate social responsibility initiatives visit: www.rainbowlight.com and facebook.com/RainbowLightNS.
1Independent Study, Wiest & Co., 2014
SOURCE Rainbow Light