RainFocus Launches Anthropic Connector for AI Agent Access to Event Data

Customers can now manage attendees, sessions, exhibitors, and meetings for RainFocus-powered events, all from Claude

LINDON, Utah, Nov. 10, 2026 /PRNewswire/ -- RainFocus™, provider of the next-generation event marketing platform, today announced an Anthropic Connector to enable AI assistance for large-scale conferences, trade shows, and field events. The Anthropic-verified connector provides Claude access to RainFocus event data through MCP Profiles, the OAuth-secured AI integration within RainFocus Nexus. It offers extensive read and write capabilities, with granular admin controls for setting which data Claude can access or modify. 

What It Means for Event Professionals

Event data is invaluable for an organization's sales and marketing teams, but access is often limited or slowed by the manual process of exporting that data. The Anthropic Connector through RainFocus MCP Profiles delivers live event data directly to Claude, giving teams immediate visibility and actionable insights pre-, during, and post-event.

Unlike fragmented point solutions that require separate tools for each aspect of event management, the RainFocus Anthropic Connector brings all functions into a unified AI interface. With tools across 17 distinct domains — including sessions and content, meetings and one-on-one scheduling, exhibitors and booths, and registration — the connector offers support across every function. This breadth of access gives teams a comprehensive view of data and the ability to act across their entire event program.

With the connector, Claude can look up attendees and speakers, query session schedules and room assignments, check session and room capacity, monitor on-site check-in status, and review exhibitor and booth records during an event without CSV exports or manual API wiring. Write actions are enabled individually by your RainFocus admin, tool by tool, so Claude only receives access needed for each use case.

Potential Use Cases

• Attendees and Registration: Analyze attendee profiles to identify key prospects and automatically suggest targeted meeting and session opportunities.
• Sessions and Content: Use real-time attendance data to optimize session scheduling and predict no-shows for overbooking strategies.
• Exhibitors and Booths: Monitor booth traffic patterns and engagement in real time to optimize floor layout and exhibitor ROI.
• Meetings and Revenue: Automate attendee-to-exhibitor matching and optimize meeting sequences to maximize pipeline generation.

About RainFocus Nexus

MCP Profiles are a part of RainFocus Nexus, the leading secure, cloud-agnostic intelligence layer designed to turn everything your events know into action. This enables teams to build events faster, guide attendees, and convert attendance into pipeline. RainFocus continues to expand and deepen the capabilities across RainFocus Nexus, with ongoing updates to its offerings:

• RainFocus Canvas (formerly known as Configuration Agent) automates the most complex parts of event setup for event builders and operators. RainFocus Canvas handles workflow logic, branding application, and tasks, reducing manual efforts by up to 50%.
• RainFocus Signal (formerly known as Sales Module) is built for revenue and field marketing teams and connects event engagement to pipeline. Revenue teams can nominate contacts, manage invitations, build schedules, and manage meetings in real time.
• RainFocus Concierge (formerly known as Concierge Agent) acts as a personal guide for attendees, answering logistical event questions and delivering real-time scheduling support tailored to each attendee.

Executive Quotes

"We built RainFocus to put the contextual insights from event engagement in the hands of the marketing and sales teams — in real time. With the Anthropic Connector, Claude becomes an extension of those teams we serve. Marketing professionals, event managers, and revenue leaders can ask questions and take action in the moment, without creating or waiting for manual exports. It's a big competitive advantage for our clients," said JR Sherman, CEO of RainFocus.

"The power of agentic AI connectivity is only realized when the agent has access to trustworthy, real-time data. MCP Profiles gives Claude a secure connection to each client's unique event data, so teams can ask their AI assistant questions about what's happening at an event and get answers grounded in truth," said Marius Milcher, VP of platform strategy and AI at RainFocus.

Learn More

• Add the RainFocus Anthropic Connector to Claude.
• Learn about RainFocus MCP Profiles.
• Download the RainFocus 2026 Mid-Year State of Events Report.
• Learn about the RainFocus Sales Module.

Frequently Asked Questions (FAQs)

How does the RainFocus Anthropic Connector work?

The connector uses MCP (Model Context Protocol) Profiles to create a secure, OAuth-authenticated link between Claude and your RainFocus event data. Once configured in the Integration Suite, Claude gains access to real-time attendee, session, exhibitor, and meeting data for the events you specify. Your RainFocus admin controls exactly which capabilities Claude can read and write, down to the individual tool level.

What can Claude do with my event data through this connector?

Claude can look up attendee profiles by name, email, company, or custom attributes; query session schedules, speaker rosters, and room capacity; monitor on-site check-in status; review exhibitor and booth records; and create or update meetings for your meeting program. Write capabilities are configurable by your admin, so Claude only gets access to the actions your use case requires.

Who should use the RainFocus Anthropic Connector?

The connector is built for event professionals, marketing teams, revenue teams, and event operations managers who run complex, multi-event programs. It's especially valuable for teams using Claude in their daily workflow and looking to leverage live event data in real time.

Is my event data secure when shared with Claude?

Yes. Every request from Claude to RainFocus is authenticated via OAuth with enterprise-grade governance, including per-user authentication, role-based access control, and full audit logging. Your data stays in your RainFocus instance; Claude receives only the specific information needed to answer each query.

What's the difference between this connector and a CSV export?

A CSV export is a static snapshot from one moment in time. The Anthropic Connector gives Claude live access to your event data as it changes. That means Claude can answer questions about what's happening right now during your event, spot real-time attendance patterns, resolve last-minute changes, and enable your team to act faster.

How do I get started?

Install the RainFocus Anthropic Connector from the Claude directory, set up an MCP Profile in your RainFocus Integration Suite, and configure which tools Claude can access for each event. The connector requires a RainFocus account with Integration Suite access and a configured MCP Profile.

About RainFocus

RainFocus is the leading enterprise platform for event marketing and management. We help organizations run in-person, virtual, and hybrid event programs of all sizes from one system, with the data and personalization needed to drive measurable business results. With the industry's most advanced agentic AI at its core, we orchestrate engagement at every stage of the customer lifecycle — unifying touchpoints, driving event impact, and making each engagement smarter. Learn more at rainfocus.com.

Media Contact:

[email protected] 

SOURCE RainFocus