RainFocus Named a Leader in the 2025 Gartner® Magic Quadrant™ for Event Marketing and Management Platforms

The company was recognized for the second consecutive year in the Leaders Quadrant based on its Completeness of Vision and Ability to Execute

LEHI, Utah, June 13, 2025 /PRNewswire/ -- RainFocus™, provider of the next-generation event marketing platform, today announced that it has been recognized as a Leader among event marketing and management platforms by Gartner, Inc. According to Gartner, "Leaders execute well against their current vision and are well positioned for tomorrow."

The Gartner Magic Quadrant is a culmination of research in a specific market, giving a wide-angle view of the relative positions of the market's competitors. Gartner evaluated eight vendors available on the market today that demonstrated a proven ability to deliver event marketing and management technology functionality for attendee management, attendee experience management, agenda management, mobile experience management, reporting and analytics, admin access management, and sponsor management.

Leaders in the Quadrant "demonstrate broad support for all essential event marketing and management technology capabilities and consistently meet customer needs across the three core use cases (hosted conferences with exhibitors, hosted conferences/roadshows, and hosted field marketing events). Leaders have high market visibility, high market penetration, strong market momentum, and a clear, long-term strategic vision and roadmap for growing their event marketing and management platform business. Their customers report high levels of satisfaction and success with their implementations. Leaders also have a clearly developed understanding of current market conditions with plans to adapt to the market needs."

RainFocus' strongest capabilities are its martech and Salesforce automation integrations. The company's partnership with Adobe enables the creation of segments that flow through the Source Connector to trigger campaign automations using event data, and through the Destination Connector to personalize event experiences at scale. The connection with Salesforce provides insights for field teams and allows actions to be initiated within their system of record.

"This is our second consecutive placement in the Leaders Quadrant, and we believe it reinforces our commitment to providing a trusted and best-in-class event marketing platform," said JR Sherman, CEO of RainFocus. "Through our unmatched martech and CRM integrations, our clients are unifying the customer data from their event programs with sales and marketing activities to elevate the customer journey. We're delivering a strong set of capabilities that place our clients' customers at the center of their marketing campaigns, leveraging event experiences to maximize pipeline contribution and drive meaningful business impact."

RainFocus' field marketing event capabilities are also notable. The platform allows event marketers to create event templates centrally and deploy them locally to ensure governance and branding compliance, as well as to create repeatable event programs at scale.

"Our robust customer feedback channels and exceptional customer experience have enabled us to lead the market with AI product innovations that serve events of all sizes," said Brian Gates, SVP of industry strategy at RainFocus. "To me, being placed as a Leader further validates our ability to translate industry needs into exceptional offerings that generate unmatched value for our customers."

The full Gartner Magic Quadrant for Event Marketing and Management Platforms can be accessed here.

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About RainFocus
RainFocus is the next-generation event marketing platform built to capture and analyze unprecedented amounts of first-party data for exceptional events and optimized engagement throughout the customer journey. RainFocus powers flawless experiences with secure, scalable solutions to support the entire event lifecycle. The platform integrates with sales and marketing technologies, simplifying event registration, content management, and exhibitor activation across in-person, virtual, and hybrid experiences, all from a single dashboard. Leveraging real-time data, RainFocus provides actionable insights to drive personalization, accelerate qualification and lead conversion, and close deals. For more information, visit www.rainfocus.com.

Additional Resources

• Join the conversation with RainFocus on Facebook, LinkedIn, and Instagram.
• Visit RainFocus.com to learn more about our event marketing and management platform. If you're ready to get started, request a demo.
• Discover RainFocus On Demand, the go-to learning destination for event industry leaders to discover the latest trends, thought leadership, and best practices, delivered on demand – any time, anywhere. Learn more.
• Are you interested in joining the RainFocus Partner Program? Apply today.
• Grow your career and help reshape the events industry at RainFocus. Apply here.

Media Contact:
Sheena Lakhani
[email protected] 

SOURCE RainFocus