RainFocus Named the 2025 Adobe Digital Experience B2B Technology Partner of the Year

News provided by

Mar 18, 2025, 09:30 ET

The award win highlights the company's ongoing partnership with Adobe and the meaningful impact the partnership has had on marketing and sales organizations

LEHI, Utah, March 18, 2025 /PRNewswire/ -- RainFocus™, provider of the next-generation event marketing platform, announced today that it was recognized at Adobe Summit, the Digital Experience Conference, as the 2025 Adobe Digital Experience B2B Technology Partner of the Year.

The Adobe Digital Experience Partner Awards honor companies that have made leading contributions to Adobe's business and have had a significant impact on customer success. RainFocus' data integration solutions with Adobe, including the Source Connector and the Destination Connector for Adobe Experience Platform, contributed to this award win.

With the Source Connector, businesses can map RainFocus behavioral data into Adobe Experience Platform, creating a holistic customer and attendee view to make informed sales and marketing decisions. The Destination Connector in Adobe Real-Time CDP allows those customer profiles to be activated in RainFocus as attendees to further fuel personalized journeys inside of events and streamline the acquisition process.

The award was announced as part of Partner Day, a pre-conference experience for attendees from the Adobe partner ecosystem.

RainFocus has worked with Adobe on their event portfolio for over six years and is the provider of the event marketing platform powering this year's Adobe Summit. The conference hosts in-person and virtual attendees and 200-plus sessions.

"We've built an incredibly powerful partnership with Adobe, and we are honored to be recognized with this award," said JR Sherman, CEO of RainFocus. "Our native platform integrations with Adobe Experience Platform enable event marketing to play a pivotal role as marketing evolves from disconnected campaigns to seamless customer journeys. Our two-way Adobe integrations fuel our sales enablement tools, informing customer revenue teams with buying group engagement and behavioral data in real time. Events are the nexus of sales marketing, and our innovative Adobe integrations have demonstrated measurable pipeline expansion and win rate improvement among our joint clients. We're excited to power Adobe Summit 2025 and showcase RainFocus' abilities to connect customer journeys and elevate customer relationships."

"We are thrilled that RainFocus is not only an Adobe Technology Partner, but a customer and technology provider for Adobe at Adobe Summit," said Rishabh Dayal, head of solutions consulting, B2B industries, at Adobe. "With the increased focus on first-party data, organizations need access to valuable data sources like the event marketing channel. RainFocus, enhanced by its integrations with Adobe, provides insights through unified customer data to fuel personalization at scale, increase pipeline contribution, and accelerate deal cycles."

RainFocus also invites on-site Adobe Summit attendees to several events:

RSVP here to join RainFocus and Adobe at the vibrant Yardbird in the Venetian Restaurant Row on Tuesday, March 18 at 4:00 p.m. to connect with fellow B2B marketers.
Learn from RainFocus' Group Product Manager Marius Milcher, RainFocus' SVP of Industry Strategy Brian Gates, and Red Hat's Director of Digital Architecture Hannah Macking during the session "2025: Revolutionizing B2B Buying Journeys With Meeting and Event Data" on March 20. Uncover the transformative power of event data in enhancing the B2B buying journey.
To learn more about RainFocus' role as the platform powering Adobe Summit, request an invite to attend exclusive behind-the-scenes tech tours to experience the power of RainFocus first-hand.

Throughout the event, RainFocus experts will be available at Booth #1271 to showcase how the company's partnership with Adobe helps clients drive success at every stage of their events and throughout the entire customer journey. Book a meeting with an expert here. For more information about Adobe Summit 2025, visit summit.adobe.com.

Click here to learn more about RainFocus' partnership with Adobe.

About RainFocus
RainFocus is the next-generation event marketing platform built to capture and analyze unprecedented amounts of first-party data for exceptional events and optimized engagement throughout the customer journey. RainFocus powers flawless experiences with secure, scalable solutions to support the entire event lifecycle. The platform integrates with sales and marketing technologies, simplifying event registration, content management, and exhibitor activation across in-person, virtual, and hybrid experiences, all from a single dashboard. Leveraging real-time data, RainFocus provides actionable insights to drive personalization, accelerate qualification and lead conversion, and close deals. For more information, visit www.rainfocus.com.

Additional Resources

Join the conversation with RainFocus on Facebook, LinkedIn, and Instagram.
Visit RainFocus.com to learn more about our event marketing and management platform. If you're ready to get started, request a demo.
Discover RainFocus On Demand, the go-to learning destination for event industry leaders to discover the latest trends, thought leadership, and best practices, delivered on demand – any time, anywhere. Learn more.
Are you interested in joining the RainFocus Partner Program? Apply today.
Grow your career and help reshape the events industry at RainFocus. Apply here.