RainTree Oncology Appoints Sriram Iyer President and CEO

RainTree focuses on value-based care by leveraging data analytics to demonstrate cost-effectiveness of treating patients in the community setting

May 14, 2015, 09:00 ET from RainTree Oncology

SAN DIEGO, May 14, 2015 /PRNewswire/ -- RT Oncology Services Corporation ("RainTree"), the nation's leading community oncology alliance, today announced the appointment of Sriram Iyer to the position of President and CEO to advance its strategy to improve cancer care through analytics and value-based care. Mr. Iyer was previously CEO of Engage Health, a patient engagement company that improves adherence to care guidelines for Health Plans and Pharmacy Benefit Managers.

RainTree founder Mike Martin said, "Having accomplished our goal of optimizing our GPO and distribution capabilities for our membership, RainTree is now focused on leveraging our proprietary data analytics capabilities to create value-based care programs that enhance quality of care and practice performance. Sriram's outstanding experience in the healthcare data analytics and value-based care space makes him the ideal person to lead RainTree's executive team."  Mr. Martin remains a RainTree Board Member and will focus his attention on future growth opportunities for the company.

Before joining Engage Health, Mr. Iyer was an executive at The Advisory Board Company, a global research, technology, and consulting firm based in Washington DC that serves over 2,500 hospitals with analytics and best practices. During his tenure there, he helped hospitals to increase patient volumes and capture rates for reimbursement and built population management solutions for hospitals to bear risk as ACOs.

Mr. Iyer said, "The community oncology practice delivers the highest quality care for cancer patients in the most cost-effective setting.  RainTree offers key benefits to its member practices, enabling them to thrive in spite of significant reductions in reimbursement. The increasing adoption of value-based care is an opportunity for our practices to demonstrate their ability to better manage the rising costs of treating cancer, and RainTree is well positioned to help them do that."  

Bruce Gould MD, President and Medical Director of Northwest Georgia Oncology Centers, said, "Our goal is to leverage RainTree's data analytics capabilities to create value-based care programs that bring more and more patients to our community oncology practices for their care.  We welcome all practices with a similar goal to join RainTree so all participating practices move forward as one." 

RainTree's data analytics capabilities leverage best practices across oncology practices nationwide to improve the standards of care.  RainTree will continue to recruit similarly minded practices to participate in their distribution and analytics programs as it launches this next growth phase of the company.  All interested practices should contact RainTree's Vice President of Member Services, Brendan Teehan, at bteehan@raintreeoncology.com or by calling (805) 206-9010. 

About RainTree Oncology Services

RainTree Oncology Services (raintreeoncology.com), based in San Diego, is the nation's leading community oncology alliance, assisting its member practices achieve better and more cost-effective treatment of oncology patients while creating new streams of revenue for community oncology practices. RainTree Oncology achieves this by negotiating and administering favorable GPO contracts; by implementing technology allowing RainTree Oncology members to improve patient care and outcomes while reducing costs to the healthcare system; and by developing commercial relationships that accelerate innovative payer arrangements.


Brendan Teehan
VP of Member Services
RT Oncology Services Corporation 
(805) 206-9010

SOURCE RainTree Oncology