Ralphs and Shell Team Up in the Greater Los Angeles Area to Help Customers Earn Fuel Savings at the Pump

Fuel Rewards Program Will Allow Customers to Use Their Ralphs rewards Card to Earn Fuel Savings at Participating Shell Stations

Oct 28, 2010, 21:31 ET from Shell Oil Products US

LOS ANGELES, Oct. 28 /PRNewswire/ -- Ralphs Grocery Company is excited to team up with Shell, the no. 1 selling gasoline brand in the U.S., to give customers in the greater Los Angeles area, including Orange, Riverside and San Bernardino Counties, the chance to earn fuel savings at the pump. The exclusive alliance provides Ralphs shoppers the opportunity to save on fuels by using their Ralphs rewards Card.  

Beginning November 1, every time Ralphs customers in the area make a purchase with their Ralphs rewards Card, they not only save money on their grocery bill but also earn rewards Points that can be used at the pump. Ralphs customers have the opportunity to redeem 100 points per visit to save 10 cents per gallon instantly at participating Shell stations. This offer is valid up to 35 gallons of fuel per purchase.

"Adding value and savings is an important part of Ralphs' commitment to providing our customers the best possible shopping experience," said Mike Donnelly, president of Ralphs Supermarkets. "In today's economic times, it's more important than ever for companies like Ralphs and Shell to join forces to offer our customers optimum savings and rewards."

"We are excited to be teaming up with Ralphs to help fill customers' gas tanks for less," said Dan Little, North America fuels marketing manager for Shell Oil Products U.S. "With Ralphs stores throughout the greater Los Angeles area and conveniently located participating Shell stations nearby, it's never been easier for customers to save on high-quality Shell Nitrogen Enriched Gasolines."

Customers earn one rewards Point for every dollar spent on most items when they use their Ralphs rewards Card during shopping trips at participating Ralphs stores. To help shoppers build up their savings quickly, additional rewards Points can be earned by purchasing prescriptions or gift cards at Ralphs. Customers earn 50 rewards Points for each filled eligible prescription and two rewards Points for every dollar spent on third-party gift cards from Ralph's in-store Gift Card Malls. Shoppers can visit any Ralphs store for more details. rewards Points will be automatically added to Ralphs rewards Card accounts and will be reflected on customers' grocery receipt after every purchase. Customers also have the option of looking online on their "My Ralphs" page at www.ralphs.com to check how many rewards Points they have earned. rewards Points earned in the current calendar quarter are available for use through the end of that quarter. For example, if you earn 300 points in October, you can earn 10 cents per gallon on your next three visits, redeemable through the end of December. The rewards cycles follow the calendar quarters. 1st Quarter: January – March, 2nd Quarter: April – June, 3rd Quarter: July – September, 4th Quarter: October – December.

Customers may redeem their rewards Points at participating Shell stations by using their Ralphs rewards Card at the pump, manually entering their card number or entering their alternate ID, which will initiate the fuel savings. Customers with questions about the fuel rewards program can call Ralphs Customer Service at 1-800-660-9003, or they can contact Shell Customer Service at 1-888-GO-SHELL for assistance identifying participating Shell locations.

For additional information, please visit www.shell.us/ralphs or www.ralphs.com.

Ralphs Grocery Company was founded in 1873 and currently operates 256 supermarkets from its headquarters in Los Angeles. The company is a division of The Kroger Co., (NYSE: KR), one of the nation’s largest food retailers, based in Cincinnati, Ohio. Last year, Ralphs Grocery Company contributed more than $8 million to support education, hunger relief, women’s health and local nonprofit organizations in the communities served by the company’s stores. For more about Ralphs, please visit our web site at www.ralphs.com.

Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, and has a network of approximately 6,100 branded gasoline stations in the Western United States. Shell Oil Company is an affiliate of the Shell Group [(NYSE: RDS.A) and (NYSE: RDS.B)]. Shell Oil Company is a 50 percent owner of Motiva Enterprises LLC, along with Saudi Refining, Inc. Motiva Enterprises LLC refines and markets branded products through more than 8,300 Shell-branded stations in the Eastern and Southern United States.

Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 100 countries with businesses including oil and gas exploration and production; production and marketing of Liquefied Natural Gas and Gas to Liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects including wind and solar power. For further information, visit www.shell.com.

SOURCE Shell Oil Products US