Ralphs and Shell Team Up to Offer Double Points Promotion for the Summer to Help Customers Earn Fuel Savings

LOS ANGELES, May 2, 2011 /PRNewswire/ -- Ralphs Grocery Company is excited to team up with Shell, the number 1 selling gasoline brand in the U.S., to help customers throughout Southern California earn savings on fuel faster with a new Double Points promotion this summer.  

Through an alliance between Ralphs and Shell launched last year, Southern California –area customers have been able to fill their tanks for less at participating Shell stations by swiping their Ralphs rewards Card at the pump to redeem rewards points. Now Ralphs and Shell are making it even more convenient for customers to earn fuel discounts. Starting on May 2, Southern California-area customers – from San Diego to San Luis Obispo - will earn double points on qualifying purchases at Ralphs when they buy fuel at participating Shell locations.    

How it works: when customers purchase fuel at a participating Shell station, they are prompted to print a receipt with the Double Points offer. When they bring this Shell receipt and their Ralphs rewards Card to buy qualifying groceries at Ralphs, they'll receive double points at checkout for that single purchase that can be redeemed for fuel discounts at participating Shell locations.

Shell receipts can be easily printed at the pump after any fuel purchase at a Shell station. The Double Points offer ends on August 31, 2011. The Double Points promotional receipts can be applied toward purchases at Ralphs through September 30, 2011. No minimum fuel purchase required. Shell receipts cannot be combined with any other Ralphs bonus rewards points offer.

"Our Double Points promotion can help customers earn rewards even faster during this summer," said Mike Donnelly, president of Ralphs Supermarkets. "We want to give our customers in the Southern California-area more convenient ways to save on fuel. Now the fuel discounts can add up more quickly, helping our shoppers fill up their tank for less more often."

"Shell understands how important it is these days for customers to stretch their dollars," said Dan Little, North America fuels marketing manager for Shell Oil Products U.S. "The Double Points promotion can help local customers earn Ralphs rewards points that can be redeemed for fuel savings at conveniently located participating Shell stations. It's never been easier to save on high-quality Shell Nitrogen Enriched Gasolines and Shell Diesel."  

Every time Ralphs' customers in the area make a qualifying purchase with their Ralphs rewards Card, they save money on groceries and earn points that can be redeemed for saving on fuel at participating Shell stations. Ralphs customers can redeem 100 points per visit to save 10 cents per gallon instantly at participating Shell stations. This offer is valid up to 35 gallons of fuel per purchase.

Points will be automatically added to Ralphs rewards Card accounts and will be reflected on Ralphs' receipts after every purchase. Customers may redeem their points at participating Shell stations by using their Ralphs rewards Card at the pump, manually entering their card number, or entering their alternate ID.

Customers with questions about the rewards program can call Ralphs Customer Service at 1-800-660-9003, or they can contact Shell Customer Service at 1-888-GO-SHELL for assistance identifying participating Shell locations.

For more details regarding the Double Points promotion, visit your local Ralphs store or www.ralphs.com/fuelpromotion. For additional information on the rewards program, please visit www.shell.us/ralphs or www.ralphs.com.

Ralphs Grocery Company was founded in 1873 and currently operates 256 supermarkets from its headquarters in Los Angeles. The company is a division of The Kroger Co., (NYSE: KR), one of the nation's largest food retailers, based in Cincinnati, Ohio. Last year, Ralphs Grocery Company contributed more than $8 million to support education, hunger relief, women's health and local nonprofit organizations in the communities served by the company's stores. For more about Ralphs, please visit our web site at www.ralphs.com.

Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, and has a network of more than 6,000 Shell-branded gasoline stations in the Western United States. Shell Oil Company is an affiliate of the Shell Group [(NYSE: RDS.A) and (NYSE: RDS.B)]. Shell Oil Company is a 50 percent owner of Motiva Enterprises LLC, along with Saudi Refining, Inc. Motiva Enterprises LLC refines and markets branded products through approximately 8,200 Shell-branded stations in the Eastern and Southern United States.

Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 100 countries with businesses including oil and gas exploration and production; production and marketing of Liquefied Natural Gas and Gas to Liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects including wind and solar power. For further information, visit www.shell.com.

SOURCE Shell Oil Products US