AUBURN HILLS, Mich., June 9, 2015
- Ram 1500 Rebel makes a statement with increased ride height, standard 33-inch tires, skid plates, tow hooks and unique interior starting at $42,790
- Chrome accents, prominent badges, Argento wood and premium leather are key ingredients of new Ram 1500 Laramie Limited with a starting price of $50,675
/PRNewswire/ -- The Ram 1500 continues to move forward with two mid-year 2015 offerings that carry into the 2016 model year – the Ram 1500 Rebel and Ram 1500 Laramie Limited.
The Ram 1500 Rebel brings a one-of-a-kind, off-road design to the full-size truck segment. The Rebel drops right into a core segment of the truck market with unique design cues and mechanical innovation backed by Ram Truck engineering.
Rebel features an all-new grille with a prominent billet silver "RAM" letter badge. Departing from the brand's iconic "crosshair" designs, the blacked-out Rebel grille tops a completely new black off-road front bumper design with a durable powder-coated surface. It also incorporates a powder coated, billet silver skid plate, front tow hooks, 33-inch Toyo tires and an all-new 17-inch aluminum wheel.
Inside, Rebel is every bit as brawny and rugged as it is outside. The truck features industry-exclusive seating elements finished in Radar Red and black with fabric inserts embossed with the Toyo tire tread pattern, matching the Rebel's actual footprint. Standard heated front seats feature Light Diesel Gray accent stitching, Radar Red Ram's head embroidery on the headrests and black with Light Diesel Gray Rebel nameplate embroidered on the upper seat bolsters.
Ram Truck brand also has taken the Ram Laramie Limited – the benchmark in truck opulence – to an even higher level of sophistication and attention to detail. Featuring premium materials, such as all-black, full-leather seating, real wood interior components and unique badges, Limited is a "black-tie" luxury alternative to the popular southwestern-themed Laramie Longhorn edition pickup.
The Limited's all-new grille is the most prominent change of the exterior. As the leading point, its new billet port grille breaks from the long tradition of crosshair styling with bold "RAM" lettering. Additional chrome exterior accents and a chrome "RAM" tailgate logo distinguish the Limited model. Limited also features an all-new 20-inch forged multi-surface aluminum wheel – unique in the truck market.
Subtle stitching accents, pinstriping, unique materials and patterns are found throughout the interior. A new console bin houses a cellular phone and tablet holder, which can be concealed with a new tambour sliding door made from Black Argento wood, the chosen timber for the Limited interior. The collective silver pinstripe theme runs through the truck, including black premium Berber carpet inserts, which can easily be removed from the floor mats to reveal double-duty slush mats.
Debuting on the Limited and Rebel models, is an all-black headliner and pillars combination.
The Ram 1500 leads pickup truck fuel economy with the exclusive 3.0-liter EcoDiesel V-6 engine delivering 240 horsepower and 420 lb.-ft. of torque at 29 miles per gallon (mpg).
Ram Truck offers the best value in half-ton trucks with a starting price of $25,410, plus $1,195 destination, and includes a standard 5.7-liter HEMI® V-8 engine.
2015 Ram 1500 Rebel and 2015 Ram 1500 Laramie Limited pricing:
1500 Rebel 4x2 Crew Cab 5.7-liter HEMI V-8: $42,790
1500 Rebel 4x4 Crew Cab 3.6-liter Pentastar V-6: $44,720
1500 Rebel 4x4 Crew Cab 5.7-liter HEMI V-8: $46,370
1500 Laramie Limited 4x2 Crew Cab 5.7-liter HEMI V-8: $50,675
1500 Laramie Limited 4x2 Crew Cab 3.0-liter EcoDiesel: $53,795
1500 Laramie Limited 4x4 Crew Cab 5.7-liter HEMI V-8: $54,180
1500 Laramie Limited 4x4 Crew Cab 3.0-liter EcoDiesel: $57,300
Prices do not include $1,195 destination
About Ram Truck Brand
Since its launch as a stand-alone division in 2009, the Ram Truck Brand has steadily emerged as an industry leader with one goal: to build the best pickup trucks and commercial vehicles in the industry.
Creating a distinct identity for Ram Trucks has allowed the brand to concentrate on core customers and features they find valuable. Whether focusing on a family that uses a Ram 1500 day in and day out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.
In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.
Moving into the 2015 model year, Ram continues to beat the competition in the most sought-after titles, fuel economy, payload and towing capacity:
- Best-in-class fuel economy with exclusive EcoDiesel – 29 mpg with Ram 1500
- Best-in-class towing capability – 30,000 pounds with Ram 3500
- Best-in-class payload – 7,390 pounds with Ram 3500
- Best-in-class torque – 865 lb.-ft. with Ram 3500 equipped with Cummins
Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.
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SOURCE FCA US LLC