RANI Sponsors the Middle East's Festival for Adrenaline Fuelled Sports and Holidays

ABU DHABI, UAE, June 7, 2010 /PRNewswire/ -- Adrenaline sports and adventure travel fans will be pleased to know RANI FLOAT from Aujan Industries is sponsoring Adrenaline Sports Live presented by RANI for the third time in 2010. The festival, which is in its third year, enjoyed more than 19000 visitors in 2008 and 26000 in 2009 and is organised by United Business Media and will run at the Abu Dhabi National Exhibition Centre from the 7th - 9th of October 2010.

As the region's only festival for adrenaline fuelled sports and holidays, Adrenaline Sports Live presented by RANI will have another thrilling line-up of events, activities and demonstrations of adrenaline and adventure sports this year.

Ahmed Shaboury, Head of Brands at Aujan, said "This is a great place for RANI's customers to try out sports, have fun and connect with our brand in a meaningful way." He continued "This is our third year sponsoring the event and we're looking forward to working with the organisers to develop another extremely successful event which supports youth, community and sport in the region."

This year Adrenaline Sports Live presented by RANI will include the RANI area with different sports activities being demonstrated by RANI to try. Becky Crayman, Sponsorship Director of Adrenaline Sports Live presented by RANI, said "It's great news RANI has decided to support Adrenaline Sports Live. It is a major event on the sporting calendar and is helping to promote sporting activities in the region among the youth community. This year we will deliver the best event yet."

The festival will include different festival zones, such as Water, Land and Urban, Adventure Tourism, Retail and Clubs and the Air Zone. The adventure travel zone will include holidays, tours and travel related to adventure tourism, tourism bodies, travel agents, holiday shops, and destination management companies with Cyprus Tourism and the Tourism Authority of Thailand are already taking part and the retail zone will involve companies which manufacture and supply sporting products, clothing, accessories and lifestyle products. The Club Zone will promote local non-profit sporting clubs and associations to continue to foster a UAE-wide adventure and adrenaline sports community.

And "Have a Go" sports trials, competitions, demonstrations will cover sports such as wakeboarding, water-skiing, kitesurfing, wakesurfing, catamarans, jet boating, kayaking, sea-bobbing, jet-skiing, Dragonboating, try dives, skateboarding, beach volleyball, in-line skating, BMX, free-running, gaming, climbing, abseiling, zipline, airsoft and RC cars.

Notes to the editor

For more information please see http://www.adrenalinesportslive.com

Local clubs, associations, agencies and companies that are interested in finding out more about Adrenaline Sports Live, presented by RANI should contact the organisers, UBM Middle East for information, on +971-2-406-4471 or email [email protected]

Adrenaline Sports Live presented by RANI is the region's festival for adrenaline-fuelled sports and holidays. Adrenaline Sports Live presented by RANI is organised by UBM Middle East, and is one of the four founding partners of the Abu Dhabi National Exhibition Company.

Adrenaline Sports Live presented by RANI includes sports demonstrations, "Have a Go" sports trials, competitions and the following festival zones -

    - Water
    - Land and Urban
    - Adventure Tourism
    - Retail and Clubs
    - Air

Further information on UBM Middle East can be found at http://www.ubmmiddleeast.com

For images, photographs and further enquiries please contact: Bryan Espie, Marketing Director, [email protected] or +971(0)2-4064314

SOURCE United Business Media (UBM Middle East)