NEW YORK, June 18 /PRNewswire/ -- Global digital agency RAPP has been tapped by Coty Inc. to lead its global digital marketing initiatives for its Sally Hansen brand and for its licensed Guess?, Halle Berry, Beckham and Playboy brands. RAPP's New York office will lead the marketing efforts, collaborating with their Paris office to service the global account. RAPP was awarded the assignment following a thorough selection process by Coty.
Commenting on the agency assignment, Steve Mormoris, Senior Vice President, Global Marketing, Coty, said, "We feel that Coty's success has been the result not only of our portfolio of top beauty and luxury brands, but also of our spirit of entrepreneurship and our commitment to staying on the cutting edge of what consumers want. In partnership with RAPP, we will be able to better serve the needs of our consumers by providing new ways to enhance their well-being."
"We are thrilled to have this opportunity to work with Coty, helping to grow their brands and their business," said Terry Young, Managing Director, RAPP New York. "With our proprietary analytics tools and consumer insights, we will be able to deliver creative experiences that build deeper and more engaging relationships between consumers and Coty brands."
About Coty Inc.
Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry. Today, Coty Inc. is a recognized leader in global beauty with annual net sales of nearly $4 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 90 markets worldwide.
The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Balenciaga, Bottega Veneta, Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Home Skin Lab, Jennifer Lopez, Jette Joop, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, La Voce by Renée Fleming, Lancaster, Marc Jacobs, Nikos, Sarah Jessica Parker, Vera Wang, Vivienne Westwood and Wolfgang Joop.
The Coty Beauty brand portfolio is more widely distributed and includes adidas, Astor, Beyonce Knowles, Celine Dion, Chupa Chups, David and Victoria Beckham, Esprit, Exclamation, Faith Hill, GUESS, Halle Berry, Jovan, Kate Moss, Kylie Minogue, La Cross, Miss Sixty, Miss Sporty, N.Y.C. New York Color, Pierre Cardin(1), Playboy, Rimmel, Sally Hansen, Shania Twain, Stetson, Tim McGraw, and Tonino Lamborghini.
Coty and Puig Fashion and Beauty S.A. have a strategic partnership for the distribution of the perfume lines of Nina Ricci, Carolina Herrera, Prada, Paco Rabanne, and Antonio Banderas in the United States and Canada. For additional information about Coty Inc., please visit www.coty.com.
1. Not available in North America
Named to Advertising Age's prestigious A-list in 2009 and ranked the publication's #1 Direct Marketing Agency in the US in 2005, 2006 and 2007, RAPP (www.rapp.com) is one of the largest direct, digital and data-based marketing services networks in the world. The network is comprised of more than 50 offices in 30 countries delivering over 40 years' experience in customer acquisition, retention and optimization to its clients. RAPP is a unit of the Omnicom Group, Inc.