RAPP India Wins Creative Duties for Intuit Money Manager

MUMBAI, India, Feb. 9 /PRNewswire/ -- RAPP India has won the communication business for Intuit Money Manager, an innovative personal finance management tool.

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"This is a great way to start the year!" said Venkat Mallik, President of RAPP India. "We're proud to be associated with a company that topped the Fortune list as the world's most admired software company for 2009. We look forward to leveraging our strengths in direct response-driven communication across channels to deliver results for Intuit in India."

V Anandkumar, Head of Marketing for Intuit said, "We are glad to associate ourselves with RAPP as we begin our journey to help people save time and money with Intuit Money Manager."  

Intuit Money Manager is personal finance software that lets users Plan, Track and Grow their money. Test users have recorded additional savings of 10% by using Intuit Money Manager. They termed it the smarter way to manage their finances.

The integrated campaign created by RAPP focuses on the advantages of giving users the complete picture.

About Intuit

Intuit Inc. is a leading provider of business and financial management solutions for small and mid-sized businesses; financial institutions, including banks and credit unions; consumers and accounting professionals. Its flagship products and services, including QuickBooks®, Quicken® and TurboTax®, simplify small business management and payroll processing, personal finance, and tax preparation and filing. ProSeries® and Lacerte® are Intuit's leading tax preparation offerings for professional accountants. The company's financial institutions division, anchored by Digital Insight, provides on-demand banking services to help banks and credit unions serve businesses and consumers with innovative solutions.

Founded in 1983, Intuit had annual revenue of $3.2 billion in its fiscal year 2009. The company has approximately 8,200 employees with major offices in the United States, Canada, the United Kingdom, India and other locations.

Intuit was named the "World's Most Admired Company" by Fortune Magazine in 2009, in addition to being named "America's Most Admired Software Company," from 2005 – 2008. In January 2009, Intuit was named to Fortune's "100 Best Companies to Work For" list for the eighth consecutive year.

About RAPP India

Part of the DDB Mudra Group, RAPP India offers strategic planning, creative development and integrated marketing campaigns involving new and traditional media, digital, direct, mobile, and call center solutions. In an era of mass customization, data is the key. RAPP is committed to delivering 'measurable' solutions through the intrinsic art of data analytics and the science of personalized consumer experience.

SOURCE RAPP