NEW YORK, June 16 /PRNewswire/ -- Global marketing agency RAPP today announced that Robert Grammatica has been appointed Global Chief Client Officer, a new position. Previously RAPP's Global Chief Healthcare Officer, Robert will continue to lead the agency's worldwide healthcare practice, while adding responsibilities for the company's overall organic growth. Robert will sit on RAPP's Global Executive Board.
While Robert will still work closely with RAPP's healthcare clients, in his new role he will be tasked with deepening client relationships and ensuring they get maximum value from the RAPP offering across the global network. He will support local offices and key client teams globally, focusing on client innovation and sharing of best practices across categories.
"Our clients are facing increasingly wicked marketing problems and they are asking us to help solve them across the marketing communications spectrum," said Robert. "Today, we are not just partnering with clients, but in many cases we're putting skin in the game to co-create entirely new brand engagement models with our clients."
"Robert's leadership has been the driving force behind the healthcare team's continued success," said Bob Horvath, RAPP Worldwide CEO. "We look forward to seeing even more growth in our clients' businesses–and in our own capabilities–that will result from Robert's expanded role."
Robert brings a wealth of marketing experience to his new position, having held senior leadership positions in brand advertising, marketing consulting and relationship marketing across a wide range of industries and clients, including GlaxoSmithKline, Merck, Miller Brewing, Xerox, Diner's Club, Guinness, MetLife and AT&T.
Named to Advertising Age's prestigious A-list in 2009 and ranked the publication's #1 Direct Marketing Agency in the US in 2005, 2006 and 2007, RAPP (www.rapp.com) is one of the largest direct, digital and data-based marketing services networks in the world. The network is comprised of more than 50 offices in 30 countries delivering over 40 years' experience in customer acquisition, retention and optimization to its clients. RAPP is a unit of the Omnicom Group, Inc.