Raptive Launches Compass to Help Publishers Turn Performance Data Into Their Next Growth Opportunity

AI-powered insights and personalized recommendations help publishers prioritize high-value actions, while an MCP brings Raptive data into compatible AI tools

NEW YORK, Oct. 20, 2026 /PRNewswire/ -- Raptive, a technology and media company that helps publishers grow their businesses, today announced Raptive Compass, bringing performance data, AI-powered guidance, and prioritized actions into one connected dashboard experience. Building on Raptive's industry leading publisher dashboard, Compass helps publishers move from seeing how their business is performing to knowing where to focus and what to do next to grow traffic and revenue.

Compass helps publishers make sense of earnings, RPM, and traffic trends through daily AI-powered analysis and plain-language conversations about their site's performance. Its personalized Action Center highlights recommended next steps, so publishers can go from understanding their results to acting on their highest-value opportunities.

"Publishers have plenty of numbers to track. The challenge is knowing what deserves their attention and what to do next," said William Eisner, Chief Product Officer at Raptive. "Compass connects the dots between performance, insight, and action in one place, putting AI to work on the everyday decisions that help publishers build stronger businesses."

Raptive has also introduced an optional Compass MCP connection, which lets publishers securely access their Raptive data through compatible AI tools, including ChatGPT and Claude. Publishers can use the connection to build custom performance briefs, compare results across sites they own, or explore Raptive data alongside other business information. Raptive Compass is available only for eligible Raptive publisher partners. To learn more, visit raptive.com.

About Raptive
Raptive is the technology and media company built on premium media, trusted creators and publishers, and real human behavior. We partner with thousands of creators and premium media companies to grow stronger businesses, help advertisers turn premium attention into measurable performance, build intelligence products grounded in real behavior, and create communities where meaningful connection can thrive. A top 10 global digital media company, Raptive reaches more than 224 million monthly users and has paid out more than $4 billion to creators and publishers.

SOURCE Raptive