Raptive Launches Raptive Community for the Next Era of Creator Growth

New ad-supported platform gives creators a dedicated, moderated space to build deeper audience relationships—and monetize from day one.

NEW YORK, Sept. 9, 2026 /PRNewswire/ -- Raptive, the technology, media and intelligence company powering growth for creators, publishers and advertisers, today announced Raptive Community, an ad-supported platform that gives creators a dedicated space to build and monetize direct relationships with their audiences.

For more than a decade, the creator economy has rewarded reach: grow followers, stay visible and keep up with the algorithm. But reach alone does not sustain a business. In 2025, Instagram's organic reach fell by 30% to 40% across posts, carousels and Reels, according to Emplifi data. As distribution becomes less reliable—and AI-generated content crowds the feed—so does income from brand partnerships, affiliate revenue, platform payouts and commerce. Creators are looking beyond one-off opportunities to build more durable businesses.

Raptive Community is Raptive's answer to that shift: a distinct, creator-led space where fans can move from passively following to actively connecting—with creators and one another—beyond the social feed. Raptive moderates the experience to help keep communities welcoming and safe. Communities are free for creators and fans to join, and Raptive applies the programmatic advertising expertise it has built over more than a decade to monetize engagement from day one. Creators receive a 50/50 share of advertising revenue, creating an immediate new income stream without requiring them to erect a paywall, build a paid tier or rely on the next brand deal.

"The next chapter of the creator economy is about turning attention into lasting audience relationships," said Michael Sanchez, co-founder and CEO of Raptive. "As AI makes the social feed noisier and reach less reliable, the strongest creator businesses give fans a reason to do more than scroll-to participate, connect and come back."

Among the early creators on Raptive Community are People's Creator of the Year Melani Sanders, founder of the viral We Do Not Care Club; TikTok star Lourd Asprec; beloved recipe creator Sally McKenney of Sally's Baking; and popular YouTuber Andreas Eskander. Together, they represent a growing mix of communities across food, lifestyle, entertainment, sports and culture.

"We Do Not Care Club has always been about women supporting women. That's the whole point," said Sanders. "My Raptive Community gives us a place to take that sisterhood even deeper. We're not just liking a post and keeping it moving. We're talking, sharing what we're really going through, supporting each other without judgment, and reminding each other that none of us is doing this alone."

That interest is already extending well beyond a handful of launch partners: more than 150 creator communities have joined Raptive Community since launch, with communities such as Skinnytaste and NFL Memes bringing together fans around shared passions, expertise and conversation.

Raptive Community expands Raptive's creator-growth business beyond websites. For more than a decade, Raptive has helped creators and publishers build sustainable businesses through advertising, paying more than $4 billion to creators and publishers. Today, Raptive partners with more than 7,000 sites, reaches 224 million monthly unique visitors and ranks among the Top 10 global digital media companies, according to Comscore.

Creators interested in joining Raptive Community can learn more at raptive.com/community. The Raptive Community app is available in the Apple App Store.

About Raptive

Raptive is the leading technology and media company powering premium creator and publisher businesses across the open internet. A top 10 global digital media company, Raptive provides the monetization infrastructure, audience relationships and growth systems that creators and publishers need to build enduring businesses. The company has paid out more than $4 billion to creators and publishers and ranks #1 in Food, Family and Lifestyle. Visit Raptive.com to learn more.

SOURCE Raptive