Raspberry AI Transforms How Fashion Brands Go From Concept To Commerce With Launch Of New Agentic Platform

Used by Leading Brands Including SKIMS, ALO, Beyond Yoga, Walmart, Steve Madden and Oscar de la Renta, Raspberry AI Now Connects Design, Merchandising, Wholesale, Marketing and E-Commerce in One Unified Platform

NEW YORK, Sept. 16, 2026 /PRNewswire/ -- Raspberry AI, the company helping brands move at the speed of inspiration, today announced a major expansion of its platform that brings the entire fashion product lifecycle into one AI-powered agentic workflow. In a first for the fashion industry, Raspberry AI is unifying AI agents across design, merchandising, wholesale, marketing and e-commerce, creating an entirely new path from initial concept to commerce, and transforming how brands bring products to life in the physical world.

For decades, bringing a physical product to market has been a highly labor-intensive process built around physical workflows and countless handoffs. A single product can require dozens of steps, from trend research, sketching, and material selection to technical design, sampling, fittings, revisions, approvals, production, and photography. With an estimated 40% of apparel inventory going unsold each year as brands struggle to respond quickly to consumer demand, the industry needs a fundamentally new approach. Raspberry AI is changing that model. For the first time, its platform not only digitizes many of these processes, but connects them in one continuous workflow, enabling teams to move seamlessly from consumer and market intelligence and trend research through design, technical design, merchandising, wholesale, marketing, and e-commerce.

"Consumers today shop in an on-demand world, where tastes change rapidly and inspiration can become demand overnight," said Cheryl Liu, CEO and founder of Raspberry AI. "Yet the process of bringing a product to market is still built around physical sampling, disconnected teams and timelines measured in seasons. AI is changing what's possible, allowing brands to move from a consumer insight or a spark of inspiration to a finished collection in days, not seasons."

Built by a team of fashion designers, merchandisers and marketers, alongside AI-natives from Google and Meta and Stanford PhDs, who collectively built the first AI agent specifically for fashion, the platform is designed to be incredibly easy to use. Teams might start with a prompt like, "Create a men's denim collection for Fall 2027," and Raspberry helps turn that initial idea into a collection while keeping people in control at every stage. Designers, merchandisers, and marketers bring their expertise and creative judgment throughout the process, guiding the Agent, reviewing its work, and shaping each design as it evolves. Teams can pull in trend and consumer insights, build moodboards, explore fabrics from their own libraries, develop and iterate unique designs, generate production-ready technical designs, and visualize complete assortments on-model. Those same products can then become lookbooks, wholesale presentations, campaign creative, product detail pages, digital commerce assets, and visual merchandising, with teams continuing to guide how each product is brought to market.

The platform's capabilities extend from trend and consumer intelligence into color and visual direction as well. For the NYFW Spring/Summer 2027 season, Pantone is partnering with Raspberry AI on a series of AI-generated materials and mood boards inspired by the Pantone Fashion Color Trend Report. Using Raspberry AI, the teams translated Pantone Color Institute's seasonal color and trend direction into visual explorations across fabrics, textures, silhouettes and styling, demonstrating how each featured color could come to life in the real world. The collaboration builds on Raspberry AI's recent integration of Pantone's full Fashion, Home + Interiors library of 2,625 colors into its platform, giving designers, merchandisers and creative teams a direct way to move from color inspiration to product and campaign concepts.

The NYFW Spring/Summer 2027 palette and accompanying mood boards are available for anyone to explore on Raspberry AI, offering designers and creative teams a new source of inspiration as they develop concepts for the season.

"Beyond Yoga's growth has been fueled by our ability to stay deeply connected to our community while bringing thoughtful product to market with greater speed and agility," said Nancy Green, CEO of Beyond Yoga. "Technology is an important enabler, helping our teams make faster, more informed decisions across the product creation process. Raspberry AI is helping us unlock new efficiencies and accelerate creativity within our development and selling process, allowing us to focus on what matters most: delivering premium, relevant products and human experiences that resonate."

The launch builds on strong momentum for Raspberry AI, with leading brands including SKIMS, ALO and Savage X Fenty joining a growing roster of brands such as Oscar de la Renta, Walmart, TJX, Beyond Yoga, Columbia, Claire's, Steve Madden, Tapestry (Kate Spade), rag & bone, Polo South Africa, Lilly Pulitzer, Roller Rabbit, Adrianna Papell, and Delsey Paris. As adoption expands, brands are using Raspberry AI across more of their organizations and seeing measurable impact, including 2–5X faster speed to market, 60% lower sample costs, 80% lower photoshoot costs and 75% lower production costs.

The company's unique approach to AI has also attracted industry recognition. In May 2026, Raspberry AI was selected as one of six companies for the inaugural CFDA x OpenAI Innovation Hub, pairing leading technology developers with fashion brands.

For more information on how Raspberry AI is moving AI beyond individual tasks and into the full business of bringing fashion to market, please visit: Raspberry AI.

About Raspberry AI
Raspberry AI is an agentic platform that connects the entire fashion product lifecycle in one continuous workflow. The platform helps brands move from concept to market faster by generating moodboards, technical designs, on-model visualizations, lookbooks, wholesale presentations, campaign creative and digital commerce assets from a single prompt. SKIMS, ALO and Savage X Fenty, along with a growing roster of brands such as Oscar de la Renta, Walmart, TJX, Beyond Yoga, Columbia, Claire's, Steve Madden, Tapestry Group, Lilly Pulitzer, Roller Rabbit, rag & bone, Adrianna Papell, Polo South Africa and Delsey Paris, are among the leading fashion companies using Raspberry AI to streamline workflows and accelerate product development.

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SOURCE Raspberry AI