MINNEAPOLIS, April 23, 2012 /PRNewswire/ -- FLW announced today an agreement with Rayovac to have their batteries become the official dry cell battery of the world's largest tournament-fishing organization. The multi-faceted partnership provides Rayovac the opportunity to promote its full range of high-performance batteries to a highly engaged consumer group.
Professional angler Jason Christie, who has two Forrest Wood Cup top-10 finishes during his five-year career with FLW, will represent Rayovac on the water during competition.
"I am excited to be associated with such a trusted and well-respected brand," Christie said. "Rayovac also includes a whole line of flashlights, head lamps and tracking devices that I use when fishing and hunting. Their new PowerPack allows me to charge my cell phone on the go and stay in touch with my family while I'm on the road to the next tournament."
Rayovac will leverage Christie and its FLW sponsorship with an integrated marketing program using FLW's multiple media platforms, including its bass and walleye tournaments and Expos, multiple websites, FLW Bass Fishing and FLW Walleye Fishing magazines and the most widely distributed weekly outdoors-sports television show in the world, "FLW". "FLW" is broadcast Sundays in high-definition (HD) to more than 559 million houses worldwide on NBC Sports Network.
"We are very excited to welcome Rayovac into the FLW Family," said Trish Blake, President of FLW Marketing Division. "Many people don't realize how important batteries are to the sport of fishing, yet they power some of the most crucial products and technologies and are a vital part of an angler's equipment."
Rayovac is a worldwide leader in battery power and innovation. Backed by a long history of bringing the latest innovations to the marketplace, Rayovac offers a full range of high-performance batteries to meet the power needs of today's consumers. From long-lasting alkaline batteries to advanced green rechargeable technology to the world's top-selling, longest-lasting mercury-free hearing aid battery, Rayovac's state-of-the-art products offer more power for the money. The company also manufactures a wide selection of high-quality flashlights. For more information, visit www.rayovac.com.
ABOUT SPECTRUM BRANDS HOLDINGS, INC.
Spectrum Brands Holdings, Inc., a member of the Russell 2000 Index, is a diversified, global consumer products company and a leading supplier of batteries, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn & garden and home pest control products, personal insect repellents and portable lighting. Helping to meet the needs of consumers worldwide, the company offers a broad portfolio of market-leading and widely trusted brands including Rayovac®, Remington®, Varta®, George Foreman®, Black & Decker®, Toastmaster®, Tetra®, Marineland®, Nature's Miracle®, Dingo®, 8-in-1®, Littermaid®, FURminator®, Spectracide®, Cutter®, Repel®, Hot Shot® and Black Flag®. Spectrum Brands Holdings' products are sold by the world's top 25 retailers and are available in more than one million stores in approximately 130 countries. Spectrum Brands Holdings reported net sales of approximately $3.2 billion in fiscal 2011. For more information, visit www.spectrumbrands.com.
FLW is the industry's premier tournament-fishing organization, providing unparalleled fishing resources and entertainment to our sponsors, fans and host communities. FLW is offering anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2012 over the course of 191 tournaments across five tournament circuits, each providing an avenue to the sport's richest payday and most coveted championship trophy – the Forrest Wood Cup. FLW is committed to providing a lifestyle experience that is the "Best in Fishing, On and Off the Water," through a variety of platforms including tournaments, outdoor expos and the world's richest fantasy sports game – FLW Fantasy Fishing. For more information about FLW and FLW Fantasy Fishing, visit FLWOutdoors.com or FantasyFishing.com and look for FLW on Twitter and Facebook.