Razorsight And IBM Collaboration Drives Performance Results For Tier I Mobile Operators

LAS VEGAS, Oct. 21, 2014 /PRNewswire/ -- With more mobile devices than people, the U.S. mobile market is one of the world's most competitive – marked by price wars, rapid commoditization of services, and savvy subscribers who are demanding a superior customer experience. How can mobile operators provide a customer experience that meets these expectations, all while maintaining profit margins and increasing shareholder value?

Leading mobile operators are turning to analytics-driven marketing from Razorsight, with IBM Pure Data for Analytics and SPSS at the core. Using Razorsight Predictive Analytics at the point of customer interaction, mobile operators now can proactively know their "Next Best Action," thereby exceeding customer expectations.

"By properly employing analytics-driven marketing, service providers can see inside the customer's mind in real time and open up priceless insights that reveal opportunities that both satisfy the customer and the provider – think of it as a real-time customer mediation engine where everyone wins," said Chris Checco, Razorsight President and Chief Analytics Officer. "By delivering the 'Next Best Action,' analytics-driven marketing helps retain customers and increase lifetime value, leading to a more stable customer base and stronger margins."

Service providers can learn more about the success generated by analytics-driven marketing at IBM Insight 2014 next week in Las Vegas, where Checco will present an in-depth look at analytics-based marketing, with case studies that demonstrate how mobile operators use this technology to provide a superior experience.

About Razorsight
Razorsight's Cloud-based Predictive Analytics Software is used by the world's best-known Communications & Media brands including AT&T, Verizon, T-Mobile, Comcast, Time Warner, Telus, Tata, Orange, CenturyLink, Windstream, Virgin Mobile and Facebook. Razorsight delivers predictive insights to proactively and precisely target customer acquisition, cross-sell and retention opportunities, as well as increase CLV and operating margins. With IBM Netezza and SPSS at the core, the RazorInsights app is driving success stories across Razorsight's clientele of nearly 100 wireless, wireline, and cable operators. We assist in delivering analytics and insights to enable communications and media companies to deliver superior customer experiences.www.razorsight.com

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SOURCE Razorsight

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