RAZR Acquires Renowned Design Agency Larsen

Nov 04, 2015, 18:41 ET from RAZR

MINNEAPOLIS, Nov. 4, 2015 /PRNewswire/ -- RAZR, a Minnesota-headquartered technology and marketing services company, has acquired Larsen Design, a Minneapolis-based branding, visual and experiential design agency.

The acquisition gives the fast-growing RAZR a substantial infusion of world-class creative talent to complement its technology-based consumer engagement business. "Larsen brings a rich, 40-year history of globally visible work in branded communication design," says RAZR CEO Darren Nauss. "This team of smart, engaged marketers will help us deepen our conversations with existing clients and pitch an enhanced suite of capabilities."

Nauss sees the branding strengths of the Larsen team — which serves clients including Medtronic, Blanchard and Co., Health Partners, and Wilson Learning Corp., among others — as an essential asset that will differentiate RAZR by optimizing consumer engagement. "On the spectrum of marketing engagement, one of the first things a consumer engages with is a brand identity," he says. "So savvy brand development is the launch pad for a holistic marketing strategy."

Now in its tenth year and scaling rapidly with significant growth, RAZR drives measurable audience engagement results for category-leading clients in financial services, healthcare, wealth management, medical technology and other dynamic industries. The Larsen team will relocate to RAZR's HQ office as the companies' operations, employees and specialized practices are fully integrated.

RAZR (razrhq.com) has been recognized with numerous honors including the Minneapolis/St. Paul Business Journal's Best Places to Work List and the Fast 50 Award for the fastest-growing private companies in the Twin Cities. It operates more than 175 credit cardholder loyalty programs and over 100 Medicaid incentive programs across the U.S. and Puerto Rico. Terms of the deal were not disclosed.

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