RAZR Launches REV 2.0 Audience Engagement Technology

Dec 01, 2015, 13:38 ET from RAZR

MINNEAPOLIS, Dec. 1, 2015 /PRNewswire/ -- RAZR, a Minneapolis-headquartered marketing services and technology company, has launched REV® 2.0, a proprietary platform designed to enable dynamic audience engagement for major companies in the financial services and healthcare industries.

"As we continue to transition from a pure marketing agency to a marketing technology company, we needed to be able to inform and support the entirety of our clients' marketing strategies," said CEO Darren Nauss. "Developing our own platform was a critical technology investment that enables us to go from strategy design to solution delivery. Now we can offer our clients an infinitely configurable marketing communications and engagement platform, and a world-class loyalty redemption platform."

The mobile-first architecture and responsive design of REV 2.0 allows audience engagement program sites to be viewed on multiple devices. The platform is scalable to accommodate tens of millions of participant-users in multiple languages. RAZR operates more than 175 credit cardholder loyalty programs for domestic and international financial institutions, and over 100 Medicaid incentive programs across the U.S. and Puerto Rico.

Now in its tenth year and scaling rapidly, RAZR drives measurable audience engagement results for category-leading clients in financial services, healthcare, wealth management, medical tech, and other dynamic industries. Among the company's clients are ADP, FirstData, U.S. Bank, Merrill Corporation, Medtronic, Blanchard and Co., and other recognized brands.

RAZR has been recognized with numerous honors including the Minneapolis/St. Paul Business Journal's Best Places to Work List and the Fast 50 Award for the fastest-growing private companies in the Twin Cities. Earlier this month, the company announced its acquisition of Twin Cities-based Larsen Design.

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