RC2 Corporation's Learning Curve® Brands Rolls Out Extensive Chuggington™ Train Line and Expands Popular Brands, Debuting Powerhouse 2011 Line-Up at American International Toy Fair
New line-up features much-anticipated launch of Chuggington™ Interactive and Wooden Train Sets as well as expanded offerings in Dinosaur Train, Thomas & Friends Wooden Railway, Lamaze Infant Development System, John Deere and Johnny Lightning®
OAK BROOK, Ill., Feb. 14, 2011 /PRNewswire/ -- Learning Curve® Brands, Inc. (www.learningcurve.com), a wholly owned subsidiary of RC2 Corporation (Nasdaq: RCRC) and a leader in creating innovative toys for children of all ages, debuts a wide range of new toys at the 2011 American International Toy Fair (Booth #1377). Spearheaded by the expansion of the popular Chuggington brand into both Interactive and Wooden train set categories, along with the introduction of new items from the best-selling Dinosaur Trainbrand, the Company continues its tradition of developing fun and original toys.
In addition to the two new and innovative Chuggingtonproduct lines, the top performing Dinosaur Train line expands for even more interactive and educational role play, while the Company's evergreen Thomas & Friends Wooden Railway, John Deere and Johnny Lightningbrands unveil exciting, new items. For the younger set, Learning Curve's Lamaze Infant Development System brand debuts a new infant book line alongside its flagship developmental toy offerings. Across all brands, Learning Curve's 2011 line-up encourages development, learning and most importantly, play, reinforcing Learning Curve's status as a trusted resource for parents and gift-givers alike.
For holiday 2010, Learning Curve Brands unveiled its line of ChuggingtonDie-Cast toys based on Ludorum's popular animated series, Chuggington. Developed to deliver action-packed train play, the Chuggington Die-Cast line includes a range of collectible engines and playsets and will be available at expanded U.S. retail locations in 2011.
Making its debut at Toy Fair 2011 is the Chuggington Interactive Railway, featuring a number of key product innovations that bring train play to life like never before. SmartTalk™ technology enables ChuggingtonInteractive Railwayengines to recognize and interact with each other and with major train stops in the collection, creating a truly unique play experience. Key items include the All Around Chuggington Set, a lights and sounds set loaded with features such as spiraling elevation and interactive train stops, destinations and more. The Bridge & Tunnel Starter Set delivers Chuggington excitement and energy in a 23-piece set perfect to get any fan started on their Chuggington Interactive Railway journey!
In addition, the Chuggington Wooden Railwayis being introduced exclusively for specialty retail stores. Combining the excitement of Chuggington with the classic appeal of wooden train play, the ChuggingtonWooden Railway features a series of robust, brightly colored engines, starter train sets and innovative modular "2-in-1" buildings and tunnels all constructed of classic, high-quality wood. The ChuggingtonWooden Railway is expandable and compatible with all other major wooden railway toys. Key sets include the Over & Under Starter Set and the Double-Decker Roundhouse, a must-have, iconic Chuggington locale.
On the heels of its successful 2010 launch, Learning Curve will continue to expand the popular Dinosaur Train product line based on The Jim Henson Company's animated series on PBS Kids. Highlights of Learning Curve's 2011 line include new additions to the popular InterAction Figure collection, adding Don Pteranodon and Hank Ankylosaurus to the current Dinosaur Trainfriends who can recognize and respond to one another through SmartTalk technology. Other new items include the Time Tunnel Mountain Set, a lights and sound motorized train inspired by the adventures of Buddy and his family, and more than 30 new Dinosaur Traincollectible figures, available in early 2011 and the whimsical Boris Storage Casethat holds up to 20 assorted collectible figures.
Thomas & Friends Wooden Railway
Learning Curve's perennially popular Thomas & Friends Wooden Railway line remains the classic train system that moms and dads rely on to bring the cherished Thomas & Friends stories to life. Thomas and his friends on the Island of Sodor embark on even more adventures in 2011, as fans delight in the new engines, destinations and sets. New additions include the all-new "Day of the Diesels" product line, featuring thematic sets and destinations from the eagerly-anticipated CG-animated movie to be released on DVD in September 2011 (Lionsgate).These new sets combine seamlessly with previous Thomas Wooden Railway lines, allowing old favorites to be introduced to new friends.
Learning Curve's Lamaze brand is dedicated to creating products that help baby grow, discover and learn. Parents have known and trusted the Lamaze brand for more than 50 years and Learning Curve's 2011 Lamaze introductions build on that heritage, designed to support infant milestones and encourage early bonds. New for 2011 is a line of books for babies from birth and up. Featuring content written by prominent child development expert Dorothy Singer, Ed. D., the new Lamaze Book line includes soft books, board books, and book & plush gift sets. In addition to the Lamaze Book line, the award-winning Lamaze Infant Development System has added products specifically designed to grow with baby as their skill levels expand, thereby extending play value. Learning Curve has also added to the popular Lamaze Play and Grow line, Lamaze Tunes family and more.
Ertl / John Deere
From rough and rugged sandbox vehicle play to the most intricately detailed collectible, Ertl's John Deere is the only brand that promotes the best of farm and construction play for kids of all ages! New for 2011, Learning Curve will debut a range of new John Deere items, including educational preschool products to ultra-tough, radio controlled vehicles to die-cast farm and construction replicas. Key new items include the Shake N Sounds Monster Treads and a refreshed John Deere Foot to Floor Tractor. In addition new items in the John Deere Pink Preschool line join the more than 80 new John Deere replicas, in all scales, that round out this extensive offering.
For more than 40 years, Johnny Lightning has set the standard for die-cast car authenticity and collecting excitement. The brand's Forever 64 series continues to offer unprecedented quality and detail at affordable, collectible prices. With brand new models, limited releases, exciting themes and highly sought-after chase programs, this line will be a "must have" for every die-cast collector in 2011.
About RC2 Corporation
RC2 Corporation(NASDAQ: RCRC, www.rc2.com) is a leading designer, producer and marketer of innovative, high-quality toys, collectibles and infant and toddler products. RC2's infant, toddler and preschool products are marketed under its Learning Curve® (www.learningcurve.com) family of brands which includes The First Years®, Lamaze® and JJ Cole® Collections brands, as well as popular and classic licensed properties such as Thomas & Friends, Special Agent Oso, Chuggington, Dinosaur Train, John Deere, Disney's Winnie the Pooh, Princesses, Cars, Fairies and Toy Story, and other well-known properties. The Company's youth and adult products are marketed under the Johnny Lightning® (www.johnnylightning.com) and Ertl® (www.ertl.com) brands. RC2 reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North America, Europe, Australia and Asia Pacific.
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