RCNi Chooses Adestra as Marketing Technology Partner

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The organisation produces 11 leading nursing publications, an e-learning platform as well as various events and training seminars with the aim to inform, innovate, inspire and bring insight to nursing professionals around the world.  They needed a marketing technology partner that would allow them to focus on their mission, while delivering an excellent user experience. RCNi has chosen Adestra due to its ease of use, reliability, technical support should any issues arise, and the ability to fit their needs now, as well as grow with them through future technology advances and developments.

"We were looking for an email marketing solution that can deliver on three aspects: an easy-to-use email editor that would allow us control over our branding; the ability to easily create automated customer programs around events and subscription lifecycles; and a platform that can integrate with our current technology stack." 

Ross Wilmot, Head of Marketing, RCNi

Another important aspect RCNi considered when selecting a marketing technology provider was that it needed to seamlessly integrate with their existing content and customer management platforms.

Adestra was not only able to fulfil our requirements, but they offered technical and end user support whenever we need a helping hand too. It was also reassuring to see that so many big names in publishing are already their clients and have been for many years." 

Ross Wilmot, Head of Marketing, RCNi

They join a host of other media and publishing companies as clients of Adestra such as Informa, Oxford University Press, Information Commissioner's Office (ICO) and more.

About RCNi 

RCNi is a wholly owned subsidiary of the Royal College of Nursing. RCNi produces eleven nursing publications including Nursing Standard, the UK's best-selling nursing journal, and a range of specialist journals. RCNi also hosts the annual Nurse Awards, celebrating excellence in nursing, and the RCN Bulletin Jobs Fairs, the largest recruitment events for nurses in the UK.

About Adestra 

Adestra is a leading provider of one-to-one email and lifecycle marketing solutions for global and growing brands. The company's proprietary industry-leading email platform provides a powerful infrastructure for marketing automation and contextual messaging, helping marketers communicate more effectively with their customers and subscribers. Its flexible structure and open integration architecture allows businesses to connect disparate technology platforms to create a seamless customer journey.

Along with a best-of-breed platform that drives customer engagement and boosts ROI, Adestra was founded on the principle that marketing success takes more than technology, which is why customer service is at the heart of its business. The company was a winner of the 2014 Customer Focus Award from the Customer Service Institute, and continues to maintain one of the highest customer retention rates in the industry. It is trusted by top companies including UBM, FranklinCovey, Incisive Media and The London Symphony Orchestra, among others.

Established in 2004, Adestra has offices in Oxford and London UK, Dallas and New York, USA and Sydney, Australia.

SOURCE Adestra