REDWOOD CITY, Calif., Aug. 26, 2016 /PRNewswire/ -- Reach Analytics, the leading provider of predictive technology for brands, today announced the appointment of Ben Barenholtz as VP of Marketing and Communications. As head of marketing, Ben is responsible for the promotion of the brand and the predictive cloud platform, which is changing how companies understand their customers and discover their best prospects.
Ben joins the company at a key moment of growth as Reach Analytic's automated predictive cloud software now, for the first time, lets B2C marketers uncover insights about their customers and find prospects – faster, easier and more accurately than previously possible. Leading the marketing function, Ben will apply his leadership, strategy and narrative expertise to launch and grow offerings in the market for customers.
"Not to predict the future or anything—but Reach's cloud technology is going to excite more and more consumer-side marketers, who need innovative ways to win new customers," said Ben Barenholtz, Vice President of Marketing at Reach Analytics."Every marketer wants to truly know their audience. We tend to obsess over it. Who are they really? How are they changing? Who's going to love our product? Reach has encapsulated this art and science into a cloud platform that runs circles around the old manual way of doing things."
Prior to the Reach Analytics Predictive Cloud, gaining customer insights and new customer acquisition was a tedious, spotty and expensive process of manual data science, requiring large data science teams and long timelines.
"We're thrilled to have Ben's leadership on the team and to bring automated, self-service predictive science to marketers," said Bruno Delahaye, CEO at Reach Analytics."With Ben, we're growing awareness with brands and making fast, powerful predictive marketing a reality for consumer brands."
Prior to Reach Analytics, Ben lead global marketing and communications at the technology marketing company, DWA, building and executing strategic initiatives across brand, content, events, partner marketing and more. Ben also previously served at a boutique management consulting firm, helping Fortune 50 brands like Coca-Cola and Dell solve problems from brand activation to innovation strategy, as well as worked in ad and marketing tech communications and global PR.
About Reach Analytics
Reach Analytics provides automated predictive solutions for B2C companies, powers customer acquisition and marketing programs, across all major industries. The Reach Analytics Predictive Cloud enables marketers to develop a deeper understanding of their customers and accurately discover and reach their best prospects. With market-leading modeling and data analysis, Reach Analytics creates consistent business results for customers. Find out more at www.reachanalytics.com
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SOURCE Reach Analytics