REDWOOD CITY, Calif., May 28, 2016 /PRNewswire/ -- Reach Analytics, a cloud software company that provides targeted marketing leads for sales and marketing drove a large audience of Direct Marketing Association members to its webinar on the state of targeting B2C prospects.
Small and medium businesses identify new consumer leads by making very generic selections of prospect lists based on filters or going through lengthy predictive modeling processes, where they need to rely on experts in data cleansing and data science.
These processes are about to change in a dramatic way in the B2C market. Combining advanced data science and data wrangling techniques, as well as cloud computing enables marketers to generate detailed customer profiles within seconds and lists of highly targeted marketing prospects through predictive marketing within minutes.
New solutions are bringing traditional customer acquisition approaches to a new level by enabling business people such as CMOs, Marketing Directors, and Circulation Managers to gain access to their best prospects within minutes of loading the name and address of their current customers.
Reach Analytics is so confident in the capacity of its new solution that they have decided to launch as a freemium model where predictive models are built for marketers at no charge. For a limited period of time they will also provide the consumer profiling for free.
Bruno Delahaye's, Reach Analytics' Chief Executive Officer, webinar presentation can be found at: https://www.youtube.com/watch?v=MzDRJ637BpA&feature=youtu.be
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SOURCE Reach Analytics