NEW YORK, March 23, 2016 /PRNewswire/ -- The press release has evolved from its straightforward origins as a media relations tool into a way for brands to share information with a variety of audiences. The press release is now a tactic that can—and should—be used to achieve a multitude of strategic objectives, including improving the performance of your content marketing and supporting and contributing to your client's demand generation strategy.
A national retail grocery chain might look to build awareness with new audiences;
A technology startup could generate media coverage around the release of a new app;
An information security firm can leverage new content to drive more inbound traffic; and
These and more examples can help you to build out a news release strategy to best serve your brand's specific needs.
From building awareness to generating media coverage, you need to deploy an intelligent mix of communications tactics. Download the white paper here.
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Media Contact: Victoria Harres Vice President, Strategic Communications & Content [email protected] 201-360-6882