Ready. Set. Trade: NASCAR And Panini America Release First Trading Card Set

First Of Four 2016 Trading Card Products Released

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Aug 03, 2016, 10:00 ET

DAYTONA BEACH, Fla., Aug. 3, 2016 /PRNewswire/ -- Today, in association with Panini America, the world's largest sports and entertainment collectibles company, NASCAR fans and collectors alike can purchase the first of four officially-licensed trading card products expected in 2016. To coincide with the release, NASCAR Sunoco Rookie of the Year frontrunner Chase Elliott will attend the Panini VIP Party at the National Sports Collectors Convention in Atlantic City, New Jersey, later this week.

Ready. Set. Trade: NASCAR And Panini America Release First Trading Card Set

The new NASCAR trading cards, a classically licensed-product, are meticulously produced by Panini and will continue to be a nostalgic collectible for fans. The first line of officially-licensed trading cards, available today, encompasses teams and drivers across the NASCAR Sprint Cup, XFINITY and Camping World Truck Series.

"We're thrilled to be aligned with Panini, which will provide a fresh approach and reenergize this category," said Blake Davidson, vice president of licensing and consumer products, NASCAR. "Partnering with a leader in the space was an important strategy for NASCAR, producing top-quality product for NASCAR fans, kids and collectors alike."

Through this multi-year agreement, NASCAR and Panini will deliver high-quality trading card products each year. NASCAR trading cards are available at Walmart, Target and hobby stores nationwide in addition to the Fanatics Trackside Superstore and NASCAR.com Superstore.

"We are excited to bring NASCAR trading cards back into the marketplace," said Mark Warsop, CEO of Panini America. "NASCAR fans are some of the most passionate in all of sport, and we look forward to delivering an assortment of products across a broad range of price points that meet the needs of collectors and race fans alike."

2016 NASCAR sets include:

2016 Panini Prizm NASCAR – Available now
2016 Panini Torque NASCAR – Early September
2016 Panini Certified NASCAR – Early October
2016 Panini National Treasures NASCAR – Early November

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit http://www.NASCAR.com and http://www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat ('NASCAR').

About PANINI:

The Panini Group, established more than 55 years ago in Modena, Italy, has subsidiaries throughout Europe, Latin America and the United States. Panini is the world leader in officially licensed collectibles and is the most significant publisher of collectibles in the U.S., with exclusive licenses for the NFL, NFLPA, NBA, FIFA, College and licenses with the NASCAR, MLBPA, NHL, NHLPA and Disney, and other key properties from many other licensors. Panini is also the exclusive trading card and sticker partner of the Pro Football Hall of Fame and Pop Warner Little Scholars, Inc. Panini has distribution channels in more than 130 countries and employs a staff of over 1,100. For more information visit us at www.paniniamerica.net, www.paninigroup.com or http://blog.paniniamerica.net/. You can also follow Panini America on social media platforms Facebook, Twitter, YouTube and Instagram.

Contact:
Alex Moore	Tracy Hackler
NASCAR Integrated Marketing Communications	Panini America
(704) 348-9731	214-552-3475
[email protected]	[email protected]